- Fujifilm makes fun of the new camera with slogan ‘half the size, twice the story’
- Suggests a new half-frame digital camera, possible called X-Half
- Silhouette seems to show an exhibition of preview of secondary film
The rumored midfielder of Fujifilm seems to be one step closer to reality. Weeks after the leaked images gave us our first glance to the ‘Half X’, an official teaser has now confirmed its existence.
Shared on the Fujifilm YouTube channel on April 22, the 19 -second clip mocks the new camera with the motto “half the size, twice the story.” That is strongly leaning in the speculation that the model will play in the midfield format.
The clip does not confirm a release date or name for the new model. Simply say ‘see you soon’, insinuating that we will not have much to wait to get more information.
The video also gives us a camera silhouette, which seems consistent with the images that circulate online in early April. The gloomy preview shows a camera that simulates the retro design language channeled by other Fujifilm models, including a textured control dial and a circular viewer.
Another detail in the teaser has fed more speculation: a Blue Provia logo on the left side of the camera, under the viewfinder. This is where the boat window will be traditionally placed in a movie camera. So what does that mean for half X?
A window to simulation
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The midfield format comes from analog photography. Traditionally it refers to a camera that can capture two vertical exhibitions in a single 35 mm movie box, which allows you to obtain twice as many images of a roll. It is also a natural adjustment for today’s content creators, producing images of portraits that are easily shared on social networks.
New film cameras such as Pentax 17 and Kodak Ektar H35 have helped the midfield format to return to popularity in recent years. The question is how the new Fujifilm camera will be linked to this revival.
As we report at the beginning of this month, the online sources suggest that half X will be a modern version of the midfield format, combining the convenience of digital with the charm of the analog. That is a family recipe for Fujifilm, as seen in models such as the popular X100VI virally popular.
The filtered specifications suggest that half X will continue that trend, with a vintage design with a manual exposure dial and an optical viewfinder. Fuji Rumors also reported that the new camera will have a vertical LCD screen at the back, to help compose shots.
Fuji’s rumors have also speculated that half X will have a 1 inch sensor. It is not clear if this will be oriented vertically or horizontally, but many believe that it will allow users to create images of ‘Dipticos’, combining two photos from side to side in a frame. The teaser clip adds weight to this, with the “double the history” line.
Where will the movie enter that story? As indicated above, the trailer shows a Blue Provia banner at the bottom rear to the left of the camera. Provia is a type of 35 mm film that was made by Fujifilm. It is also one of the many film simulation recipes available in recent Fujifilm cameras, which digitally emulate the appearance of the classic film.
Some analog cameras had a boat window that showed the scroll installed inside. As several commentators have suggested online, this could be imitated by a secondary LCD screen in half X. It is something we have seen before: the X-Pro 3 presented a mini screen on the posterior panel that could show the selected film simulation.
A film preview of the film would undoubtedly fit with the rumored combination of half of the analog and digital X-Half, putting a contemporary turn on a distinctive seal of 35 mm cameras. It could also be divisive. As with the X-Pro 3, nostalgic florists can be seen as tricks by purists. On the other hand, half X is not necessarily aimed at a purist audience.
Only how the Fujifilm framework is launched when specific specifications and prices are confirmed. Hopefully we don’t have to wait too long to find out.
