Game tokens have apparently been on the sidelines since the 2021 cryptographic boom. Sosovalue’s data show that they were the worst -performance crypto basket in the last 12 months, which endured a 62% drop in the period, compared to a 174% increase in Payfi tokens.
However, under the friendly position with the cryptography of the Trump administration, it could be changing.
The gala games, a blockchain -based game platform, said it became the first cryptographic games company to associate with the White House, bringing a web Easter egg game to the Easter egg roll 2025. The official White House account was also mentioned in the social networks platform on the link in the middle of a large number of other collaborations with technological giants.
The gala token has increased approximately 18%from the ad, Gamefi Tokens increased by 13%, and the broader cryptographic market, measured by the Coindesk 20 index (CD20), increased by 8%.
User commitment
The effort was aimed at introducing blockchain to families without overwhelming them.
The game, hosted on Easter.gala.games, offered a “free and simple” experience where players collected virtual eggs to win unique fungible tokens (NFT) stored in Galachain, the layer block chain 1 of gala, the company said in a shared announcement with Coindesk.
The players could log in, explore and collect eggs without the need for a cryptographic wallet experience, Gala Games said. Each NFT reward was stored in Galachain, hinting at future use in gala entertainment projects, including gala music and gala cinema.
The web 3 games firm told Coindesk that more than 300,000 games have been played since the event was launched, with about 100,000 new accounts created. Approximately 17% of the participants explored the other gala projects, suggesting a real participation of the user beyond the Easter event.
The project, founded in 2019 by the co -founder of Zynga, Eric Schiermeyer, has been laying the foundations for a broader adoption through associations with Dreamworks Animation, NBCuniversal and collaborations with artists such as Snoop Dogg. Earlier this month, Gala Film announced an association with LG Electronics to bring web entertainment to televisions, and the company hinted at a government agency on transparency efforts.
Industry reaction
The Easter game marks a real world test for the broader Gamefi project and the sector.
When asked about the period prior to the event, Schiermeyer shared that the project has focused on the high level bond. “We have a team dedicated to government dissemination,” they said. “I also spent time in Mar-a-Lago and talked to the president. But we mainly wanted to help the event to be more fun, and I think that feeling was well received.”
The industry reactions were mixed. Some praised visibility, while others pointed out that more work is needed for the mass adoption of the Gamefi industry.
Jack O’Holleran, CEO of Skale Labs, told Coindesk that Gamefi has never stopped expanding, but his problem has been visibility. Technology, in addition to that, has matured. “In the past, you needed to manage your own cryptographic wallets and pay high gas rates just to play,” he said. “Now, block chains without gas and the perfect embedding eliminate those barriers.”
“The functional values and the utility that Blockchain brings to the games cannot be suppressed for much longer,” he added.
Even so, a broader adoption of the Gamefi sector will require a more significant collaboration with the main games sale. This could open the “gates”, added O’Holleran, since the bases of players for the traditional play sector are far beyond the user count of the cryptographic sector. If so, the “gates will be open.”
Meanwhile, Mitja Goroshevsky, co -founder of Gosh, praised the visibility of the Gala Games and the Gamefi sector through the White House link, but warned that the industry must still solve its identity crisis.
“It is caught between being on games and being on trade,” he said.
“Until Blockchain games introduce fundamentally new experiences, government associations alone will not boost mass adoption.”
