- All mention of iWork is removed and the web page now redirects to display all Apple apps.
- Creator Studio includes Pages/Keynote/Numbers and paid premium features
- Top productivity apps remain free to use, with no additional features
With the recent launch of Creator Studio, Apple appears to have closed the iWork brand after more than two decades of service.
Used since 2005, iWork has been used to describe Apple’s suite of productivity apps (Pages, Keynote, and Numbers), but all mention of that brand name has now been removed.
The old iWork web page now redirects to Apple’s Apps web page, which includes mentions of Creator Studio, Invites, Image Playground, Passwords, and more.
Has Apple ended the iWork brand?
iWork still appears in some support documentation (according to MacRumors reports), however, this likely reflects a gradual transition given that all major customer-facing mentions of iWork have been removed.
Apple launched Creator Studio in mid-January 2026, including a new paid subscription that includes professional versions of its creative apps.
For $12.99 per month (or $129 per year), Creator Studio includes Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage, as well as premium content for Pages, Keynote, and Numbers. Premium free-form content will also arrive in an update.
With Creator Studio, Apple is clearly emphasizing AI-powered features and on-device intelligence with Apple Intelligence, something that previous iWork products mostly lacked except for some basic features of the Apple Intelligence system.
Despite including paid extras, Apple keeps the standard versions of its three office apps (formerly iWork) free, something it introduced in 2013.
More generally, this isn’t the only name change Apple has made in recent years. iTunes split into Apple Music, Apple TV, and Apple Podcasts, and iBooks became Apple Books.
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