- The Google 2024 ads security report says that it blocked 5,100 million bad ads
- He also blocked millions of advertisers accounts
- Google points out that its detection precision improved thanks to AI
Google blocked more than five billion bad ads in 2024 and suspended almost 40 million advertisers who dedicated themselves to fraudulent behavior in what apparently was a year of bumper for scammers.
In its 2024 ads security report, Google described how bad ads have really taken off in recent months, thanks to advances in generative artificial intelligence (Genai).
However, Google is also using AI to improve its deception rates and apparently, it works.
Prohibit advertising accounts
Google’s proactive measures in 2024 were impressive. The company blocked or eliminated 5.1 billion ads that violated Google Ads policies. In addition, the search engine giant suspended 39.2 million advertisers, which prevented many ads from reaching consumers first.
As a result, the number of bad detainees did not grow year after year, but remained relatively stable. Last year, Google eliminated 5,500 million bad ads, and the fall seems to be due to the fact that Google prohibited significantly more advertising accounts (12.7 million).
The company also said that it has permanently banned more than 700,000 advertisers accounts for policy violations related to the supplant scams promoted by AI.
“To defend themselves, we quickly gather a dedicated team of more than 100 experts to analyze these scams and develop effective countermeasures, such as updating our misrepresent policy to suspend advertisers who promote these scams,” Google said in the report.
“As a result, we were able to suspend more than 700,000 accounts of offensive advertisers permanently. This led to a 90% drop in the reports of this type of enaction last year. While we are encouraged by this progress, we continue working to avoid these scams.”
Google seems to be very invested in AI to scan and detection. It implemented more than 50 improvements in its large language models (LLM), allowing a more efficient and precise application.
Most of the bad ads with AI revolved around deep celebrities.
Through Bleepingcomputer
