Google became a verb for the search long before the AI chatbots arrived to answer their first notice, but now those two trends are merging as Google solidified the position of AI in the search with the complete deployment of the AI mode for all users of Google’s search. Google made the announcement as part of Google I/O, which is underway in California.
Finding the results of a generative model that often gives everything you need on the Google results page is a fundamental change in traditional web search paradigms.
For more than 25 years, we have traditionally sought in a term, phrase or even complete thought and pages and link pages. The first page are the links that matter most that they will mostly align closely with their consultation. It is no secret that companies, including what I work, fight against teeth and nails to create content that lives on the first page of those results.
Things began to change in the field of Google Search when Google introduced general description of AI in 2023. From this week, they are used by 1.5 billion monthly users, according to Google.
Where the general description of the AI was a light touch approach to introduce the generative AI for the search, the way it goes more and more. The latest AI mode version, introduced into Google I/O 2025, adds more advanced reasoning and can handle even longer and more complex consultations.
Suffice it to say that your Google search experience can never be the same.
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However, the CEO of Google, SUCTAR PICHAI, has a different view. In a conversation with journalists before Google I/O and in response to a question about the emergence of chatbots of ia such as Gemini and the role of search, Pichai said: “It has been a very exciting moment for search.”
He said that the commitment to the descriptions of AI and even the tests of limited modes has shown a greater commitment, and people spend more time in the search and enter increasingly long consultations.
No one asked if the increase in chatbots could mean the end of the search as we know it, but perhaps Pichai inferred the subtext, adding: “It is far from a moment of zero sum.”
In any case, Pichai said: “People, I think, are becoming more curious; people are using much more.”
While the general description of AI is often accused of having some objective problems, Google promises that AI mode, which uses more powerful models than the general description of AI, will be more precise. “The AI mode uses more powerful models and uses more reasoning in everything, somehow doing more work, … so it reaches an even higher bar,” said Google’s Search Chief Liz Reid.
As for where the search is going, Pichai sees characteristics such as the AI mode “expansion of use cases”. He also thinks that the AI agent is “giving glimpse to people in a proactive world.”
I think that, with this, Pichai means that the search with AI will eventually learn your needs and make your offer, even if your consultation or notice does not completely describe your needs.
What that means in practice is still in debate, but for Google and Picahi, the advent of AI in the search is upwards.
“I think it has made the web itself more exciting. People are involving much more in all areas, so it is a very positive moment for us.”
