Hailey Bieber is embracing her new chapter as a mother with a nod to pop culture.
The model and entrepreneur took to Instagram on Sunday, April 5, to share a carousel.
She captioned it as “not normal mom, cool mom,” a cheeky nod to the iconic bad girls line.
The photo dump gave fans a closer look at Hailey’s life as a mother.
She posed in chic and relaxed outfits while cradling her baby.
The post also featured candid snaps with husband Justin Bieber and peppered with lifestyle shots that balanced warmth with her signature cool-girl edge.
One particularly sweet moment showed Justin looking at his never say never film with his son Jack Blues.
The post quickly racked up millions of likes, and friends and fans flooded the comments section.
Lauren Perez declared “Coolest mom!”, while Kirsty Godso dropped heart emojis.
Jessica Seccadio added rows of heart-shaped eyes.
Fans chimed in with affectionate notes like “Linda mamãe” (“beautiful mom”) and “Hermosos los 3 los amo” (“Beautiful you three, I love you”).
However, Hailey’s “cool mom” moment came on the heels of fresh backlash.
In another post, fans accused her of copying ideas from other brands and even imitating the look of a Harper’s. Arabia Bazaar magazine cover.
While some dismissed the criticism as overblown, others argued that Hailey had faced similar accusations before including claims that she echoed Selena Gomez’s speech word for word.
Hailey’s playful acceptance of motherhood shows how she continues to captivate her fans with her personal milestones.
But the reaction reflects the double-edged nature of her influence: Every move she makes can become iconic, but it also leaves her vulnerable to accusations of imitation.
