Hailey Bieber has recently sold its brand, Beauty Empire, to Elf Cosmetics for $ 1 billion on May 28, 2025.
According to recent findings of RadonlineA source, which is close to it, revealed the reasons why the American model sold her makeup brand, which has become a brand of $ 1.44 billion in two years.
“Hailey sold Rhode to Elf for a mass payment day,” the source began. “Now he is directing all his attention to Skylrk.”
Revealing that she is now directing her ‘full attention’ to her husband, Justin Bieber’s clothing brand, Skylark.
“In the coming weeks, she will see her making more cross promotion for this. She is helping him with the creative strategy and even the development of products. It is a calculated change,” added the source.
“She turned Rhode into a mark of one billion dollars, charged at the peak, and is now using that impulse to help launch the next Justin chapter,” the source told the publication. “She is trying to be a tycoon, and is on the way.”
For those without versions, the Baby Singer is currently ‘financial problems’ and, according to the reports, he sold his capital songs of almost 300 songs to hypnosis for $ 200 million.
“Selling this catalog was like selling a part of itself. But given the decisions it has made, it had no options,” said the source.
Before concluding, the source shared that the singer is still “blowing in cash as if there were no tomorrow.”
It is pertinent to mention that Hailey Bieber married Justin Bieber in 2018 and the couple shares a son, Jack Blue Bieber.
