- Hasbro confirms that a cyberattack forced it to temporarily shut down IT and take containment measures
- Ongoing investigation into possible data theft; no group has claimed responsibility
- The company remains operational but warns that provisional measures may cause delays of several weeks
The American toy and entertainment giant Hasbro has confirmed that it suffered a cyber attack that forced it to temporarily close parts of its IT infrastructure.
In a data breach notification filed with the U.S. Securities and Exchange Commission (SEC) on April 1, Hasbro said it identified unauthorized access to its network a few days earlier.
“The company’s investigation is ongoing and is working diligently to resolve the matter and determine the full extent of the impact,” Hasbro said. “The company has implemented and continues to implement business continuity plans to enable it to continue receiving orders, shipping products and performing other key operations while it resolves this situation.”
Article continues below.
Investigating data theft
After detecting the intrusion, Hasbro did the usual: It activated its security incident response protocols, implemented “containment measures” that included shutting down some systems, and hired outside cybersecurity experts to analyze the attack and assess the damage.
In a statement given to the bbcHasbro said it will continue to work during the attack: “Although this is an unfortunate incident, Hasbro’s business operations remain open,” a Hasbro spokesperson told the publication. “We have taken swift action to protect our systems and data,” they added.
While Hasbro will remain operational, it won’t be business as usual for owners of Peppa Pig, Transformers and Dungeons & Dragons. The “interim measures,” as it calls the downtime, will likely be in place for “several weeks,” the company said, stressing that this “could cause some delays.”
The company is also investigating possible data theft and will “take additional action as appropriate” if any are found. Those actions could include notifying affected individuals of incoming phishing attacks and offering free credit monitoring and identity theft services.
So far, no threatening actor has claimed responsibility for the attack, cyber news confirmed, therefore we do not know if anyone demanded a ransom payment.
The best antivirus for all budgets
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds. Be sure to click the Follow button!
And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp also.




