- HBO Max is implementing a feedback system
- You will be able to love, like or dislike for me, whatever you are watching, as other streaming services offer.
- It should help provide better recommendations.
Just days after raising the prices of its three plans, HBO Max is rolling out a new feedback system — not to address the recent increase, but to let you know what content you’re actually enjoying. It’s similar to what other streamers (looking at you, Netflix) have implemented to help you curate your watchlist and ultimately recommend shows and movies that you’ll actually enjoy watching.
It’s different from the general alert that can appear during long binge sessions to check if you’re still watching. Instead, when you’re on a movie, TV show, or documentary page, you’ll be able to submit comments via a new “Like” icon. Additionally, you may see a title card appear elsewhere in the interface asking if you liked a particular show.
HBO Max uses a simple three-rating system: Love, Asand Not for me. By using them, the streamer is essentially implying that you are helping curate your own personalized recommendations on the platform. If you have multiple users, it will affect each individual profile.
Essentially, if you love either as content, HBO Max will recommend similar titles, and if you select LoveIt will even generate a whole new row full of content you’ve favorited. That should make re-watching or binge-watching your favorite shows easier.
if you choose Not for me for a specific title, that title will lose priority and is unlikely to be recommended again. The goal is to show better recommendations as you browse and provide an easy place to see content you’ve really enjoyed. In my case, that will be Control your enthusiasm.
The rating scale is similar to what some of the best streaming services offer, but highlights another layer of HBO Max’s algorithm for recommending content. We’ve seen Prime Video integrate AI into its recommendations, while Netflix and Disney use proprietary formulas based on your viewing history and new releases to offer the best options. Of course, most services will still promote their latest and greatest series or movies.
HBO Max’s new rating system is a step in the right direction, although it comes at a time when subscribers are frustrated by another price increase. Across its three plans (Basic with Ads, Standard, and Premium), HBO Max, owned by Warner Bros. Discovery, is raising prices by up to $2 per month or $20 per year.
Still, subscribers who interact with the feedback system will gain more control over what the streaming service recommends. The new feature is rolling out now to HBO Max mobile apps (i.e. Android and iOS), web, and select TV platforms.
On a page, say, for the last of us either Curb your enthusiasm — you will go to the “Like” icon, click on it and an overlay will appear asking you to mark the content as Love, Aseither Not for me. It’s pretty simple.
Let us know what you think about this new feedback system in the comments below and if you stick with HBO Max.
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