- We have heard that the launch of AMD RX 9070 has been an assault success
- An AMD marketing manager in Japan has affirmed that “Radeon’s sales participation in Japan has reached 45%”
- Other recent reports of the ‘unprecedented’ demand of the RX 9070 GPUs seem to support this notion, and the network team seems to be going excellent weapons now
The launch of RDNA 4 of AMD has been a great success in all accounts, and we have had another indication of how much of a victory the new RX 9070 graphics cards for Team Red have been.
Videocardz reports that AMD (and its card manufacturing partners) held a press event in Japan, where a company representative observed that “AMD is not accustomed to selling so many graphics cards.”
Yoshiaki Sato de AMD, who is Marketing Manager of Japan, also shared certain information on the increase in eyebrows, as it was issued through an ASCII report (a Japanese site, so it takes into account that this translates from Japanese).
Sato said that “[AMD] Radeon’s sales participation in Japan has reached 45%, and now we are in our peak. ” An Asrock representative, Mr. Haraguchi, observed that AMD was still “below the majority” and added “aim at a 70%goal” market share.
It is also worth remembering that at the end of last week, David Mcafee, corporate vice president and general manager of AMD, explained that the launch of the RDNA 4 GPU had no precedents “in terms of the demand witnessed for these meetings. This was in a long interview with Hot Hardware.
ANALYSIS: A golden GPU opportunity for AMD
With regard to the mentioned statistics of Japan, this is a bit strange, because in terms of global market share, AMD is far behind Nvidia, and largely the helpless, or at least this was the case before the RX 9070 GPUs were launched. 2024, so the golf between Team Green and Red is huge.
Unless the situation is quite different in Japan, or something has been lost in the translation here, it seems that perhaps the 45% figure of the ‘Sales participation of Radeon’ could only refer to the most recent sales activity (since the launch of RDNA 4).
In addition, they do not tell us anything about the source of this statistic, so we must treat it cautiously: the percentage is taken out of the air and there are questions about it. For example: could it be based on the sales of a single retailer? We do not know, but if it really reflects the broader image of the Japanese situation, possessing almost half of the desktop GPU market sounds like a great change for AMD, frankly, but I have my reservations here.
That said, there is no doubt that AMD has done it very well with its new RX 9070 graphics cards, although there is a conflict point, that is, that demand is exceeding the offer for these GPUs. In fact, it is still very difficult to find an RDNA 4 graphics card (see our WHERE TO BUY guide to get help on that forehead, by the way), which is a frustrating situation for PC players.
Now, launch stock levels may have been much better for AMD than Nvidia Blackwell GPUs, but that does not say much, and what we are seeing is prices inflation even in retailers (instead of only horns) for RDNA 4 and RTX 5000 products.
In fact, in the press event in Japan, AMD partners complained not to receive enough GPU chips to make RX 9070 boards, and the RED team diverted the problems raised (which is where the comment about AMD was not used to sell graphics cards).
What we have heard elsewhere, from the aforementioned interview with David McAfee, is that AMD is “Navi 48 supply in a very aggressive way”, being Navi 48 the chips that feed the RX 9070 graphics cards.
Frank Azor of AMD also recently informed us that more RDNA 4 GPU supply is approaching, which sounds promising. However, what players also need is that some of that inventory reach MSRP prices for entry level graphics cards, because during launch, only a limited number of models seemed to be available at that price.
This is a great opportunity for AMD to really take advantage of NVIDIA, and recover the grass in the medium range GPU space, increasing its market share to a healthier percentage than ever, which apparently is already happening in Japan.
A lot of frustration in NVIDIA is currently being ventilated: due to the lack of actions of RTX 5000, prices and failures (rare) at the hardware level with its new Blackwell GPU (or in fact problems around the blockages), so if AMD can ensure sufficient supply of RX 9070 models, sold at a fair price, this could be the change of the tide of the GPU of team.
We hope, because that can only be good for competition in the market and press Nvidia to reduce Blackwell GPU prices (hopefully).
