There is a science to broadcast a token.
At least that is according to Shane Moldor, the founder of Forgd, a platform that specializes in advising cryptographic projects on how to launch their own native tokens.
“Now it is easier to launch a Token than ever, especially with Pump.fun,” Molidor told Coindesk in an interview, referring to the Solana -based launch platform favored by Memecoin’s creators. “But now it is more difficult than ever launching a useful token that actually ends up working well, because there is a finite amount of attention among retail and institutional investors.”
“At the end of the day, everyone looks for a positive return on the investment, but if there is a finite group of capital, it has a lot of rotation,” Molidor added.
FORGD provides free software for Blockchain projects to design tokenomics, involve market manufacturers, navigate in exchange listings and subscribe their own assessment in launch.
Once they officially launch their token, these projects can continue to use Forgd as a data analysis platform to track their market manufacturers, control unlocks and optimize the drivers of Token demand.
The company also has an internal advice practice to help guide large projects. More recently, Forgd has built a portal where other tokens advice firms can administer its portfolio; In addition, market manufacturers can access the flow of transparent agreements, as well as trace the obligations of activity time.
The software has been used by more than 1,500 projects, according to Millor, approximately half of which have been research oriented, which means that users played with the tools to understand how everything works.
Most of the time, the most serious projects (which Millor called “blue chips”) end up using the software while working with an advice firm, which could forget itself or one of its competitors.
In the Millor Book, qualify as a “Blue Chip Project” means raising significant funds from risk capitalists and offering their token to approximately $ 100 million notional or more in the main centralized exchanges. Molidor declared that multiple tokens have been launched in the 100 main ones in terms of market capitalization through Forgd, although he refused to provide any name.
“The objective is to provide transparency and standardize this market process,” said Molidor. “It always seems strange to me that … Protocols innovators are expected to become experts in the field in all things in market microstructure.”
“Many of the complexities of this market process are a black box for all experts.
Unsustainable launch process
Forgd’s recommendations are completely based on data, according to Millor. For the tokenomics, for example, the firm will analyze all the projects that were recently launched, will identify those who worked well and analyze things such as the tokens distribution, tokens emissions, their assessment on the launch day, price performance, market capitalization, negotiation volume, etc.
The analysis also covers market manufacturers: which were used, what was its percentage of the total orders book, what was the contribution in terms of making or filling orders, the oppression of differentials, etc. That way, when a project wants to launch with Forgd, you can see the historical performance of a market manufacturer given before entering an agreement with them.
Obviously, the markets change all the time, and what could have worked for a specific project in the autumn of 2024 may not work in the summer of 2025. But he forgot very careful when updating his database with each new important launch that is launched.
I forgot mainly working with native crypto companies, although Molidor said that the company has had conversations with important and sophisticated institutions interested in learning about the process of launching a token.
In the moidor saying, the current process for launching tokens, with assets that quote multimillion -dollar assessments totally diluted shortly after launch, and with hyperinflant tokens emissions for a period of three or four years, is completely unsustainable and needs to change. With such projects, the demand is usually limited to the opening days or weeks; Subsequently, the attention of the investment public advances to other projects.
“The reality is that, behind the scene, in the large time launches, the opening price and the magnitude of the … Pop is manufactured, either by the exchange or market manufacturers, so the project could have a very minimal influence in terms of how high they are operating in the first minute. The predatory actors or of themselves could influence that,” said Millor.
“What I think is really more common is that the project does not know how to structure a balanced relationship with strategic partners such as market manufacturers, and without knowing it, they are put in a position in which the market manufacturer is encouraged to let the price tear,” he added.
The problem could be solved if mechanisms were implemented to guarantee sustained demand in the secondary market, Molidor said. In traditional markets, when a company becomes public, it has certain guarantees in the process of building books of the insurer that there will be institutional demand, he said. Tokens, however, can usually only count on retail speculative demand once they go to the market.
To remedy that, agreements of agreements could be done in such a way that if an institution wants to invest in the primary market, they are only allowed to invest a small portion of the capital they wish to assign, with the rest destined for the secondary market.
“Just as Summer revolutionized the way we thought about the provision of liquidity, I would not be surprised if we see mechanisms in the chain that encourage the demand on the side of the purchase injected in the chain after a token is launched, which could be with a performance basically that is generated in the tokens, or perhaps the stamps that effectively decrease the cost of the cost institutions,” Molidor said.
