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Quotath is a commission and benefits platform that helps companies organize and maximize their compensation plans. The organization helps companies stay prepared for the audit, as well as allowing users to track automation payments and plans, everything in a single space!
I am talking about BHN Tango now, a gift card rewards company that allows organizations to give rewards cards, commonly in competitions or as a reward, say, complete a survey. The firm has some big clients, including Microsoft’s tastes.
Next, I am talking to a small monjur legal services platform, which helps its customers handle contracts, eliminating friction and guaranteeing compliance. With more than 800 clients in the United States and Quebec, the company expects it to soon expand to the United Kingdom and the EU, although compliance in these areas is a “totally different beast.”
Now, I am talking to Dealhub, a company that deals with contracts, helps customers create quotes and contracts. Contract management is centralized with this tool, and teams can collaborate within the platform to guarantee a perfect experience. Dealhub works in Hubspot and Salesforce, but can also work within the organization’s own CRM regardless of size.
I am back on the floor now, speaking with Cheq, a company that identifies invalid and malicious Internet traffic. Most of us will be familiar with the investigation that states that almost 50% of the Internet traffic can now be attributed to the bots, so Cheq protects their garbage site and the harmful commitment, and can even use the behavior and history of the client to identify genuine credentials used by threat actors (in cases of identity theft, for example).
Now I go to a quick break to take a lunch (myobra!) And I will sit under the sun of San Francisco. When I return, I will chat with Julia Fraser from Sinch, where she will guide me through the transformation of communications into the AI era.
Defranco tells the story of a frustrated seller who found the public and the commitment fighting, despite using the AI to boost the content. Defranco talks about the content of the ‘generic, forgettable and soulless’ that is done without a unique voice.
But, using the Hubspot brand identity tool, which helps create marketing materials that talk to customers at a more personal level, to know each other.
Marketing specialists are winning being genuine, he argues. Channels driven by people are winning on content volumes. The bad content is easy to boost, but the content that resonates, comes out at the top: ‘authenticity is currency’.
Next, we are sitting to listen to Angela Defranco, vice president OH Hubspot Marketing Products, who talks about the change in the buyer’s behavior and moves away from the marketing strategy of ‘6 month campaign’, which she argues cannot maintain the change in the way buyers are changing.
Next, I am talking to Otter.AI: a platform for taking A -grades that connects with Hubspot to offer information, write electronic monitoring emails and press the call notes. The platforms are synchronized with sales information automatically for a quick and perfect experience.
Here there are many Hubspot partners, all describing how they use the tools to integrate their marketing and grow their bases. First I talked to Huble, the global partner of Hubspot’s #1, and one of the company’s oldest partners. They use Hubspot tools to deliver ‘practical results, not fluff’.
Before the next speech, I turn to the conference agents exhibition section. There are many positions here in Inbound, so I’m going to take a look. These brands are showing their marketing tools and services, all campaigns that show campaigns that involve their customers and grow their audiences.
Smart ideas and reports can help customers mark important changes and digest data as never before, which provides customers with a clear competitive advantage. The new ‘project object’ within the Smart CRM helps track and manage project data, which is now ‘unpleasant’ and is available on its own.
Next, we listen to Karen Ng, EVP of the product. The AI is here, whether it is ready for it or not, it argues, but the new human hybrid management objectives/of HubSpot can help small businesses to get ahead of their marketing goals.
To realize this vision, Hubspot is also launching its new data center, as well as updates to the Smart CRM and a large number of new assistants and agents from Breeze. All of these help Hubspot offer individual experiences with customers, with dynamic messages and an intimate custom message in a more personalized way.
The ‘marketing subnets at this time are a very dark place’ Rangan jokes, and the AI is shaking the landscape. AEO, or the optimization of AI engines, will be a great change in the coming years, and organizations will have to accept them if they want to survive. Rangan laughs at the Huspot blog traffic that is down, but the other side of the story, he says, is that Hubspot has invested in podcasts, newsletters and social, which has promoted his large commitment. ‘We do not pursue clicks, we create trust’.
The loop has three steps; Connecting all your data, building your AI team and enabling your people. The product will come next to significant updates to its platform with more than 200 new products that arrive to help boost growth with its ‘Human-Ai hybrid team’.
Hubspot has built a ‘growth played book’, the loop. This is a dynamic association of AI between humans and agents. AI will adapt your message to your customers, you will meet your customers where they are, diversifying it in all channels and evolving the message in real time. Hubspot calls this ‘human authenticity with efficiency of AI’.
Rangan is talking to us through the death of organic traffic, calling it the ‘traffic apocalypse’. Companies must adopt a new approach, argue, and take advantage of the new AI tools: try something different to revitalize their marketing.
Now we are sitting for opening speeches here in Inbound, first listening to the Yamani CEO Rangan for an overview of HubSpot’s plans, advertisements and play books. AI is, of course, in front and the center in this year’s event, with some great new tools …
We are in a first morning very busy here in Inbound, and I am having a fast coffee before going to our introductory talk. Despite the beginning early, there is a lot of buzz, and the crowd seems anxious to start this year’s event!
Good morning from San Francisco! Techradar Pro is here for Hubspot Inbound 2025, so consult all the news and updates as it happens …
