Hyped Token Launch Fails as TGE Loses Mojo Ahead of Airdrop Season



Several recent token drops have seen dramatic drawdowns, calling into question the meta of the token generation event (TGE) ahead of a series of high-profile airdrops.

CAMP, the native token of an AI-focused Layer 1 blockchain, is now down 88% since its introduction last month, while DoubleZero’s 2Z has lost 60% of its value in just eight days.

There were also notable losses for Anoma’s XAN, which fell 60% in one week. XPL, arguably one of the most hyped projects of the year, fell below its TGE price on Friday amid a wave of negative sentiment surrounding the founding team’s alleged token sale, a claim the company’s founder refuted.

The price action is in stark contrast to last year, when projects like HYPE debuted at $6.00 and surged 400% in the following month.

Why are the new tokens not impressive?

There are several catalysts behind the abject performance of the newly launched tokens; one of which is simply hyping up the pre-launch hype, this means that when a token finally comes out, users are usually happy to get a return on their investment rather than doubling their investment.

Another reason is tokenomics:

Is the airdrop season doomed?

In the coming months, cryptocurrency users will receive airdrops from MetaMask, OpenSea, and Monad.

These projects are huge in their respective fields; MetaMask is the most used crypto wallet by millions, while OpenSea went from being the largest non-fungible token (NFT) exchange to becoming an on-chain trading platform, and Monad is a hyped layer 1 blockchain launching its token next week.

But if the new 2025 token performance is repeated, these respective giants could struggle to maintain a healthy level of demand that outstrips supply, especially in the case of a project like OpenSea, where users who spent hundreds of thousands of dollars in fees in 2021 are waiting for a pullback before presumably cashing out.



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