Did you ever want your digital advertisement blocker to work outside line too? This development of glasses in development could do exactly that, and it could be one of the first applications that I download when I get a couple.
The ar, whether Snap, Meta, Google and its Android XR, or one of the other brands that pursue this field, seem more and more that will be the next big thing in technology, but a fear that I have heard of some is that they will give our technology a new way to exploit ads in front of our faces.
We will be bombarded by unavoidable emerging banners and windows, a frustrating experience that sounds like a main material for a Futurama episode.
Fortunately, an AR software developer has created a tool that goes in the opposite direction when blocking the ads wherever they appear.
🚫🕶️ I have been building an XR application for a real world advertisement blocker using snap @spectacles. Use Gemini to detect and block advertisements in the environment. It is still early and experimental, but it is exciting to imagine a future in which you control the physical content you see. pic.twitter.com/yskfff6rxsJune 19, 2025
Stijn Spanhove resorted to social networks to show an “early and experimental” construction of the application, but even at this early stage, it already offers some impressive characteristics.
As expected, when it turns on, the application can obscure large signs ads, covering them with a red blocker and a brief description of what is underneath, such as “Bol. Billboard”, but you can also hide advertisements in newspapers and logos in soda cans and cereal boxes.
For now, however, the blocker is not perfect.
I would say that the Big Red Blocker is more distracted than an ad, and can take a time to appear, although there is a great spatial awareness since the blocker does a good job when floating in place as the user of the glasses moves his head.
That said, with the ar glasses still in a short time of your consumer debut, there is a lot of time for these problems to be solved.
As Spanhove stood out, AR glasses will allow us to control the content that we see both in the digital and virtual world, and although it is reasonable to worry about how this feature could be abused, it is always good that they are reminded that many application manufacturers will be responsible with power disassembly.
You may also like
