- Samsung 2025 TVs feature next-generation ‘Glare Free’ technology
- Glare Free 2.0 better preserves black depth and shadow details
- It will be available on flagship OLED and mini-LED 8K and 4K TVs.
The Samsung S95D was our pick for best TV of the year at the TechRadar Choice Awards 2024. It’s an incredible TV and overcomes one of the biggest problems that has long plagued OLED TVs: screen reflections from lamps and other sources. of light that overload its relatively dim screen. Full screen brightness levels.
Samsung solved that problem by using a new Glare Free OLED display on the S95D, and will next use the technology to combat screen reflections on its 2025 OLED flagship, the Samsung S95F. But the Glare Free technology in that model is not the same as that used in the S95D. Instead, it’s a second-generation version that fixes the biggest problem with last year’s flagship Samsung OLED TV: high black levels when viewed in bright rooms.
I first noticed the black level issue when I hands-on tested the S95D in early 2024, but it wasn’t until I compared Samsung and LG premium OLED TVs side by side that it became clear it was more of a black level issue. what I initially thought. That comparison was part of a demonstration by LG at the CEDIA Expo 2024 show that showed the different anti-reflective measures used by the Samsung S95D and the LG G4. When a lamp was placed in front of both TVs, Samsung completely diffused the reflection, basically eliminating it. The G4, on the other hand, showed almost specular reflections.
But while Samsung’s display was superior at handling reflections, blacks on the S95D appeared more dark gray compared to the LG OLED, which accurately rendered deep blacks and shadows. This was in bright conditions, of course; When the lights in the demo room were dimmed, both TVs proved equally adept at displaying deep black.
Glare Free 2.0 is here
The second generation of Glare Free OLED featured in the Samsung S95F, which the company is showing at CES 2025, solves the situation by “improving the expression of black” in addition to rejecting glare. I first saw a demonstration of the new display technology at Samsung’s headquarters in South Korea and was impressed with how effective it was at giving viewers the best of both worlds: there was a noticeably deeper, more realistic black tone, while eliminating distracting reflections.
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Many premium OLED TV buyers are movie fans who typically dim the lights when watching, so Samsung’s Glare Free technology may in some ways be a solution in search of a problem. But then again, the Samsung S95D was the brightest OLED TV TechRadar tested in 2024, with peak brightness measurements that nearly matched some of the best mini-LED TVs we’ve reviewed. That factor, along with Glare Free, makes it a good option for daytime sports viewing, which is typically better handled with mini-LED models.
Samsung’s Glare Free 2.0 technology is no longer just for the company’s flagship OLED model: it will also appear on its new flagship 8K and 4K mini-LED TVs for 2025, the Samsung QN990F and Samsung QN90F. That means buyers of premium Samsung TVs will be able to safely watch movies or play games without having to worry about screen reflections and reduced contrast and shadow details in both bright and dark environments.
With pressure on the TV market from not only LG, but also newcomers like TCL and Hisense, Glare Free 2.0 is a signature feature, and one I’m sure Samsung hopes will give it an edge over its competition. I can’t wait to give it a serious test to see if it holds up, because so far it looks incredibly promising.
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