‘I think EmDash was created to sell more Cloudflare services’: WordPress co-founder Matt Mullenweg gives his verdict on Cloudflare’s EmDash


  • Matt Mullenweg welcomes the competition, innovation and open source nature of EmDash
  • He sees it as an opportunity for Cloudflare to connect its own services.
  • Mullenweg says he’s great, but he’s not a “spiritual successor”

Matt Mullenweg, CEO of Automattic and WordPress.com, has weighed in on Cloudflare’s launch of EmDash, rejecting the company’s claim that the new project is the spiritual successor to WordPress.

In a blog post, Mullenweg explains why EmDash is not the website builder’s spiritual successor, why EmDash hasn’t resolved the plugin issue it criticized WordPress for, and how security issues can be fixed in the future.



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