If Sam Altman thinks OpenAI needs to raise ChatGPT prices, I may have to cancel my Plus membership


  • OpenAI CEO Sam Altman admitted that the company is losing money on its $200 per month ChatGPT Pro plan.
  • A significant price increase could make users question its affordability.
  • OpenAI’s pricing strategy may push users towards competitors.

OpenAI CEO Sam Altman shared on X that the company is losing money on the $200/month ChatGPT Pro plan. He didn’t elaborate on whether or how OpenAI might address that problem, but raising the price seems like an obvious option. Will that drive people away from the premium service? More importantly, will that translate into a higher price for ChatGPT Plus, which is currently $20?

I have subscribed to ChatGPT Plus since it became available. I use it to experiment and test features for work, but I’ve also enjoyed playing with it in my own life to come up with dinner ideas, entertain the kids, and generate gift ideas, among other tasks. Paying $20 a month for faster responses, better AI models, and early access to new features like the Sora AI video creator is a good deal.



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