- Whoop changes the update policies of your device
- Current users no longer have to pay an additional rate
- Whoop subscribers had complained
Premium Fitness Company Whoop showed some new bright wearables this week, and has now confirmed that existing users with more than 12 months in their subscription can obtain the new devices for free.
As reported by Bloomberg, the company faced a violent reaction from users after initially charging an update rate of $ 49, a rate that gave a promise made last year, in a blog post now eliminated, that subscribers would get new devices without paying more
There was much vitriolo directed towards Whoop in Reddit and social networks, of users who expected to obtain the new bands for free within their current subscription. That is now the case again, after Whoop decided to reverse the course.
“Like any company, from time to time we update our commercial policies,” said a whoop spokesman for Bloomberg. The company emphasizes that there is also a recently introduced plan of $ 199 / £ 169 / au $ 299 per year, which is the least expensive so far.
The subscription economy
Now there are three price levels for Whoop: The aforementioned, Whoop One, more Whoop Peak ($ 239 / £ 229 / AU $ 419 per year) and Whoop Life ($ 359 / £ 349 / AU $ 629 per year. The most expensive option provides a WHOOP MG band (grace medical), otherwise a Whoop 5.0 is obtained Subscription
Paying more gives you some additional features. If you stay with your wearable Whoop, some of the characteristics of the new subscriptions are lost, including physiological age estimates and the monitoring of women’s health.
There are lots that are new on 2025 devices, including ECG readings and blood pressure estimates, and portable devices without screen also offer 14 -day battery life. However, existing users feel that they are being pushed to an update.
It has not been the best statement of the orop U turnings, and is part of the growing trend for fitness companies to place characteristics behind the payment walls to obtain as much money user’s possible money. As with access to music, movies and software, you must continue paying to obtain what is offered.
