Once the face of the non -fungible chips (NFT), Opensa is in the middle of a reinvention. The market that helped convert digital collectibles into a global madness is now trying to position themselves as a web3 home where users can exchange without problems not only NFT, but also chips and, eventually, a broader range of defi activity and other assets in the chain.
Earlier this year, Opensa announced that it would come with a marine tab, creating a lot of anticipation about what the token would be used and what the platform would become. Little is known about the Token, but CMO Adam Hollander of OpenSEA shared that the Opensa Foundation would launch more details in early October.
In this conversation with Coendesk, Hollander analyzes how the platform is expanding beyond the NFT, the Marine Data Marine tab and the challenge of keeping users and newcomers to the newcomers involved in an increasingly full cryptographic market.
COINDESK: With the change of Opensa brand, who are you trying to compete and where this pivot is directed?
Adam Hollander: I would say that in general terms we want people to see the web3 home, which means that you should easily exchange any type of asset in any chain or wallet in an extremely perfectly and easy way, regardless of their level of experience in cryptography.
So, if you are someone who is in the trenches that trade every day, then we have many very robust characteristics for you. And if you are someone who does not have much experience in cryptography, then we are going to build many very easy to use characteristics to incorporate you into cryptography and make sure you can experience what to exchange tokens, NFT, other types of assets in the chain.
So, if you are moving away from the NFT market and includes trade on the platform, what are some of those characteristics that mentioned that they will be available?
We are the world’s largest NFT market. We hope we are always the largest NFT market in the world, and we care about that customer and creators and artists, so we are not moving away from NFT. We are evolving and expanding our platform so that it can be a single place where you can come and change anything. Now, the natural evolution of that in recent months has been the tokens trade, so it can already come at Opensa, and can exchange fungible tokens now in 22 extremely perfectly perfect chains
But we are building new features, literally, day by day.
I would not say that our vision is limited to just tokens and NFT, there are a variety of really interesting things that people are now doing in the chain with real world assets and the tokenization of things in the real world, from pokémon cards to real estate.
And it does not mean that Opensa has immediate plans in any of these places in particular, but we are seeing this as a single place that can call your home for virtually anything you are doing in the chain.
Since the NFT volume is not close to the maximums, and since the exchange market has been saturated so much, how does it plan to keep up?
Today’s volume for NFTS is not what it was at the top when, literally, Jimmy Fallon and the presidents and everyone else talked about NFT every day. That said, there were several billions of dollars in volume only in the first quarter of this year in NFTS. And so it is a vibrant market.
Actually, we are seeing significant sudden in that market throughout the year. And when it comes to records of chips and memecoras, and everything else that happens in the chain, outside the NFT, there are hundreds of billions of dollars of volume that are happening in the market, and Opena is seeing significant growth.
Since we launched our new rewards program, we have seen a growth of almost 400% in the volume only in Opensa, and that is really exciting for us, because it means that we have created an incredible product.
Airdrop’s announcement arrived from the Opensa Foundation 10 months ago. It has not yet been released, so why have people been waiting for so much time?
The Foundation is releasing the Token. It would probably challenge the assumption that tokens is supposed to be released rapidly from the day they are announced. There are many examples of tokens that have been hinted or even formally announced and in reality they did not come out for later years and would say that there is no correct or incorrect way to do this, apart from, of course, to validate that everyone wants everyone to happen immediately, because all are very excited to be rewarded for all time and energy and the law and the volume that they led through a site like a site.
I would simply tell you that it is very important for the Opensa Foundation that this is not a memory to be launched and forgotten. If you look at most of the coins to your example, they tend to climb to the right very quickly, and immediately go down very quickly.
And most of them are no longer talking, and that is because they really don’t have a purpose. They were not launched for any particular reason that the determined company, let’s launch a token. And people are always excited about the opportunity to have free money in their heads, but at the end of the day, the important thing for us is that the marine token must be an integral part of the opensa ecosystem.
We are being very deliberate in our creative discussions with the bases on forms that can occur, and much of what we are trying to do is innovative, and much of what the Foundation is planning simply takes time.
We believe we will launch our Token when it is the right time to free it. That applies to what is correct for Opensa, which is correct for the community, which is correct for macro factors. There are a number of calculations that enter that. When we launch it, we believe that the market will appreciate that the Foundation and Opensa have been extremely reflexive and deliberate about the way in which this file should exist as part of our ecosystem, not as a memory to be launched and forgotten, and hopefully as something that has much more power of permanence than people who are accustomed to seeing planes.
There have been some online ogs talks that can be angry with newcomers who could enter the platform and find ways to get free money, while the OG have stayed for years might not get their fair part.
How do you balancing new users on the platform and encouraging them to remain in Post Airdrop, while keeping its original users who can feel that new people look for ways to earn fast money?
Of course, we appreciate all historical users who have led the volume through OpenSea in the last seven to eight years, and we have a plan in which we see those people, and the Foundation believes that they can reward them properly.
Also, as a company, we need people to continually use the platform and take advantage of it today as one of their main tools in Crypto, and we also believe that we will be able to effectively reward people who participate today with our platform and participate in our different phases of rewards. So, I would simply say that it is not good for either the foundation to have entire customer cohorts, whether our most loyal long -term customers, and it does not use us well to have people who actively use the platform today.
And then we have several plans that we believe we will be able to do a very good job to reward everyone in an effective way. I cannot talk to the details of that, apart from saying, you know what we have said in our ads, that if you have been in Opensa for years and you have driven a lot of historical volume, we see you, you are not forgotten. And if you are using the platform today and participate in our rewards programs, the TGE Foundation will consider it significantly.
Read more: Opensa mocks Token is with the final phase of rewards in the midst of the launch application
