‘Inner Excellence’ tops Amazon after Eagles star caught reading it during game


Philadelphia Eagles wide receiver AJ Brown was caught reading “Inner Excellence” on the sidelines of the team’s wild-card playoff victory against the Green Bay Packers on Sunday.

On Monday, the book jumped to number one on Amazon.

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Eagles wide receiver AJ Brown before the wild-card playoff game against the Green Bay Packers, Sunday, Jan. 12, 2025, in Philadelphia. (AP Photo/Chris Szagola)

Jim Murphy’s book on improving mental skills was No. 1 on Amazon’s best-seller list as of Monday morning. He was ranked 523,497 entering the game. Eagles fans also helped by leaving positive reviews on the book’s Amazon page.

“AJ Brown recommended this book so I can’t wait to read it. Fly Eagles Fly,” wrote one Eagles fan.

“After seeing AJ Brown reading this book on the sidelines during the playoff game against the Packers, my wife and I did some research and we both bought a copy. I can’t wait to start reading it,” another review said, according to Fox 29 Philadelphia.

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Eagles wide receiver AJ Brown reacts during the Dallas Cowboys game at Lincoln Financial Field in Philadelphia on December 29, 2024. (Images by Bill Streicher-Imagn)

Brown explained the decision to read the book on the sidelines after the game.

“I always go back to the beginning of the book,” he said. “It states that if you can have a clear mind and remember that nothing else matters, a clear conscience, nothing matters, neither negative nor positive. You are willing to take risks. It also says that if you are humble, you cannot be ashamed. “.

The full title of Murphy’s book is called “Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Life Possible.”

The author was briefly a minor league infielder with the Chicago Cubs. He then became intrigued by the idea of ​​training baseball players to be confident under pressure, according to The Associated Press.

Things snowballed from there.

Brown added that he normally carries the book with him during games. He said Sunday night was the first time he was caught.

Philadelphia Eagles head coach Nick Sirianni reacts to wide receiver AJ Brown’s touchdown catch against the Cleveland Browns at Lincoln Financial Field on Oct. 13, 2024. (Images by Bill Streicher-Imagn)

He had one reception for 10 yards in the Eagles’ victory.

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