- Intel will outsternize marketing roles to accentuate and artificial intelligence
- The company’s CEO, Lip-Bu so pushes structural cuts to accelerate operations
- Marketing staff can help train replacements as the layoffs are planned
Intel has begun to inform his marketing staff that many of his roles will be subcontracted to accentuate, which will use artificial intelligence to administer parts of Intel’s marketing efforts, potentially driven by Intel processors themselves.
This movement is part of the broader plan of the Lip-Bu CEO so to review operations, reduce costs and accelerate decision making.
Intel revealed his plans with a statement that describes Accenture as “a partner and trusted leader for a long time”, and said that this relationship is expanding, with the affected employees notified before July 11.
Significant changes in equipment structures
“The transition of our marketing and operations functions will result in significant changes in the equipment structures, including possible personnel reductions, with only remaining read teams,” Intel wrote in a staff notice. The company did not reveal how many employees could be affected by the cuts.
Intel added: “We are focused on modernizing our digital abilities to better serve our clients and strengthen our brand.”
Intel describes the change to Accenture as a way to optimize marketing work.
“We need to change our ‘go to the market’ model to respond more to what customers want,” according to reports, the company told its marketing team. “We have received comments that our decision -making is too slow, our programs are too complex and that our competitors move faster.”
Intel is struggling to recover land after losing the market share, data centers and AI chips. Their sales have fallen in approximately one third in recent years.
“We are associating with Accenture to take advantage of the technologies promoted by AI with the objectives of moving faster, simplifying the processes and reflecting best practices, while managing our expenses,” Intel told employees, and added that some personnel can be asked to train their replacements during the transfer period.
A few days before, manufacturing employees were warned that up to 20% of their work could be reduced in July 2025.
Through Oregon Live
