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The NFL reportedly fined Dallas Cowboys owner Jerry Jones on Tuesday for an obscene gesture he made toward fans during the team’s victory over the New York Jets over the weekend.
Jones was fined $250,000 days after a video posted on social media showed him giving fans the middle finger, ESPN reported.
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Dallas Cowboys owner Jerry Jones is on the field before a game against the New York Jets at MetLife Stadium on October 5, 2025. (Robert Deutsch/Image Images)
The 82-year-old man attempted to explain what he was trying to do and regretted the act early Tuesday.
“That was unfortunate,” he told 105.3 The Fan in Dallas, via The Athletic. “There was a swarm of Cowboys fans outside. It was right after we made our last touchdown. I raised my hand wrongly. The intention was to give the thumbs up.”
The Athletic noted that former Tennessee Titans owner Bud Adams was fined $250,000 for an “obscene gesture” toward fans after the team’s victory over the Buffalo Bills. The NFL also fined Carolina Panthers team owner David Tepper $300,000 in 2023 for throwing a drink at Jacksonville Jaguars fans.
Dallas Cowboys owner Jerry Jones and NBC commentator Jason Garrett speak before the game against the Green Bay Packers at AT&T Stadium on September 28, 2025. (Jerome Miron/Imagn Images)
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The bill can be like pocket change for the billionaire.
He purchased the Cowboys franchise in 1989 for $140 million and helped turn it into an organization valued at $13 billion, according to Forbes. The magazine said the Cowboys were the first franchise valued at more than $10 billion.
Dallas Cowboys owner Jerry Jones watches the playing of the national anthem at the opening ceremony of training camp at River Ridge Fields on July 26, 2025. (Kirby Lee/Image Images)
Dallas beat the Jets to move to 2-2-1.
