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Jordon Hudson, the girlfriend of North Carolina Tar Heels football coach Bill Belichick, responded to criticism Monday with a post about her cheerleading team’s success.
Hudson’s team, Cheer Extreme Raleigh, took home a big national championship and looks ready for the world championship. She herself shared photos with her teammates and a video of the team performing one of their routines.
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Jordon Hudson talks with Chapel Hill Police during warmups prior to the North Carolina Tar Heels’ game against the Duke Blue Devils at Kenan Memorial Stadium on November 22, 2025 in Chapel Hill, North Carolina. (Jaylynn Nash/Getty Images)
“#GOLDDIGGER GOT #PAID,” he captioned the carousel.
He joined Code Black in 2025 as Belichick was about to finish his first season as head coach of the Tar Heels. She also competed in the Miss Maine USA pageants in 2024 and 2025, but did not receive the crown.
Hudson previously attempted to register the “gold digger” trademark to mock critics of her relationship with Belichick, who turns 73 next month. TCE Rights Management filed a trademark for the term “Gold Digger,” and the products and services were labeled as “jewelry” and “keychains.” Belichick owns the business and Hudson manages it.
North Carolina Tar Heels head coach Bill Belichick and Jordon Hudson watch before the game against the Richmond Spiders at Kenan Memorial Stadium on September 13, 2025 in Chapel Hill, North Carolina. (Lance King/Getty Images)
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He had been in the crosshairs of media criticism since he shut down a question in an interview with a CBS host about how they started dating and has been blasting his detractors ever since.
Hudson also threatened to sue sports media personality Pablo Torre for his reporting on his relationship with the North Carolina football program.
Jordon Hudson attends the game between the Clemson Tigers and the North Carolina Tar Heels at Kenan Memorial Stadium on October 4, 2025 in Chapel Hill, North Carolina. (Lance King/Getty Images)
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Belichick is about to enter his second season as the team’s head coach. North Carolina went 4-8 in 2025.
