Kraken, the cryptocurrency exchange preparing to go public in the US early next year, has introduced an invitation-only VIP program designed for ultra-high net worth individuals, sophisticated traders and strategic capital allocators, the company said.
Crypto exchanges are looking to fill the gap when it comes to providing high-touch services to wealthy individuals, family offices, and private clients. More recently, Binance, the largest of the crypto trading platforms, introduced a “prestige” offer for customers with a net worth of up to $10 million.
Kraken VIP comprises “elevated customer service and extraordinary experiences,” according to a press release. Each member is provided with a dedicated VIP Relationship Manager, backed by 24/7 support, direct multi-channel access, and early knowledge of Kraken’s entire product ecosystem.
VIPs also receive access to Kraken subject matter experts spanning product, engineering, liquidity, custody and infrastructure, giving them insights to boost their trading experience, according to press materials.
“Ultra-high net worth clients don’t come to us just for speed – they come to us because they expect a partner who matches their ambitions and understands what true scale looks like. Kraken VIP was built for them. It offers unprecedented access, influence and an elevated experience that doesn’t exist anywhere else in the digital asset ecosystem,” said Arjun Sethi, Co-CEO of Kraken.
Kraken also offers its VIPs access to “extraordinary experiences” such as Formula 1, football, cultural events and intimate regional gatherings that are not available to the general public.
Kraken VIP membership requires an average balance of $10 million on the platform or $80 million in annual trading volume.
