- Sonos has a plan to combat tariffs: increase prices
- He announced this in his recent presentation of profits of the third quarter.
- The price increase will enter into force “at the end of this year”
If you have your eye on a speaker of Sonos and lives in the United States, you may want to act sooner rather than later, since price increases are incoming.
This does not seem to be a complete repetition of the 2021 walks of the company that saw Sonos Tech rise in price for apparently any reason. On the other hand, the audio giant of several rooms says that these higher costs are a direct result of tariffs that make it more expensive to import from countries where Sonos manages its manufacturing operations.
The news occurs through the last presentation of quarterly sonos gains. The PDF Q3 includes a page dedicated to a “general description of exposure to Sonos Tariff” where he explained that he changed most of its manufacture from China to Vietnam and Malaysia, with only certain accessories, such as speaker stalls and some of its shared brand speakers that are still being done in China.
While that means that most of the Sonos products will dodge the 30% rate imposed on Chinese manufacturing goods, the models made in Vietnam and Malaysia will still face tariffs of 20% and 19% (according to the rates from the time of writing on August 7).
Together with these price adjustment plans, Sonos adds that it has some “manufacturing flexibility”, however, only describes mobile production between its operations in Vietnam and Malaysia, instead of changing production to the US. UU. To dodge import taxes.
So, unless the rate plans change, either through Trump’s decline, a commercial agreement with these nations or some other governmental action, Sonos technology will increase in the price. As we will, we hope, the cost of the accessories of the Sonos and Sonance brand.
Precisely, the increase in an increase in costs has not yet been announced, and we still do not know exactly when the price increase will arrive, with the company perhaps waiting to see if the situation changes before making its final decision.
Sonos also says that it is currently evaluating what changes, if anyone should do to its promotional strategies, perhaps suggesting that the discounts we will see in the next sales (such as Black Friday) could also be modified, since they could be less significant than we currently expect.
For now we are speculating on what will be the precise actions of Sonos; All we know with certainty is that some kind of price increase is arriving in the United States “at the end of this year”, so you have been waiting to buy some of the best sound bars and sound speakers, you may want to stop waiting.
