- Lenovo warned partners about price increases in March for select products
- The price increases are a result of the current RAM crisis.
- Lenovo is another company most affected by the RAM crisis in 2026
The RAM crisis is getting out of control, with multiple PC hardware manufacturers, companies, and resellers being forced to implement price increases, and sadly, the latest victim is a well-known consumer PC brand, Lenovo.
As CRN reported, Lenovo warned its partners about upcoming price increases for select products, including consumer PCs, in March, due to the RAM crisis caused by the current AI boom.
Partners have been encouraged to place orders on or before February 28 to stay aligned with “current pricing assumptions,” specifically stating that orders received on February 28 that are not shipped by March 31 “will need to be repriced,” further highlighting urgent pressure from Lenovo for partners to avoid the March price adjustments.
Lenovo’s North American vice president and channel head, Wade McFarland, stated: “Pricing is influenced by both order and fulfillment time, and Lenovo periodically reviews pricing in response to changing market conditions.”
Regarding those price increases and orders for its wide range of hardware, Lenovo emphasized: “We have absolutely had to adapt and continue to adjust [terms]. There’s no way around it.”
It’s pretty clear that the impact of the RAM crisis is substantial for Lenovo, and it won’t be long before consumers see price changes on their devices, likely including the Lenovo Legion Go 2 portable gaming PC.
Consumers should act fast too
It is now easy to say that the current state of the PC hardware market is unprecedented, with the demand for memory from AI data centers causing a near total collapse of stability.
Prices are higher than ever as the crisis is forcing manufacturers to rethink their strategies, and Lenovo joins companies like Valve, which is facing memory and storage shortages and has its Steam Deck OLED handheld intermittently out of stock as a result.
While Lenovo’s urgent message is directed at its partners, it’s also something consumers should consider. The prices of your consumer laptops, notebooks and PCs are likely to see significant increases, and now may be your only chance to overcome the inevitable impact.
The market is in a chaotic situation and now the only question we can ask is how much worse can the RAM crisis get?
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