- Lenovo extends lead as end of Windows 10 drives global PC demand
- IDC Reports Strong Growth Driven by Large-Scale Enterprise and Education Hardware Upgrades
- Organizations upgrade legacy systems to maintain security and compliance
Lenovo has extended its already considerable lead in the global PC market as companies rush to replace aging Windows 10 systems before Microsoft officially ends support for the beloved operating system on October 13.
The latest preliminary data from IDC shows that global shipments grew 9.4% year-over-year to reach 75.9 million units in the third quarter of 2025, marking another strong period of recovery for the PC industry.
Lenovo shipped 19.4 million units, occupying 25.5% of the market and growing 17.3% compared to last year. HP followed in second place with 15 million units for a 19.8% share, while Dell reached 10.1 million for a 13.3% share.
Japan leads purchases
Apple and Asus round out the top five with 6.8 million and 5.9 million shipments respectively.
“While the entire market continues in a very strong year, driven by the transition to Windows 11 and the need to replace an outdated installed base, the results by region tell different stories,” said Jean Philippe Bouchard, research vice president of Worldwide Mobile Device Trackers at IDC.
“In particular, the North American market continues to be affected by the impact of US import tariffs and macroeconomic uncertainties. While there is, demand for newer Windows 11-ready PCs is likely to continue well into 2026,” he said.
Asia Pacific led growth with double-digit gains.
“Demand was largely driven by Japan’s hardware upgrade tied to the end of Windows 10 support and the GIGA educational project,” said Maciek Gornicki, senior research manager at IDC.
“Growth outside Japan was more modest, hampered by macroeconomic and political challenges and slow adoption of Windows 11, although there were hardware upgrade opportunities for devices purchased during and before the COVID-19 pandemic.”
Much of the new demand IDC is seeing for modern PCs comes from lifecycle management rather than out of great enthusiasm for the latest AI-enabled devices.
With Windows 10 end-of-life at hand, organizations are simply scrambling to ensure their systems are replaced or upgraded before support expires and security risks increase.
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