- LinkedIn says that video creation is growing twice faster than other publication formats
- An improved full -screen viewer has been added to LinkedIn on the desktop
- Creators can also see an even more detailed analysis
LinkedIn has adjusted some of its video settings and tools to help creators reach larger audiences and get a better performance vision.
Noting an increase of 36% year after year in the time of video observation on the site, director of products for video, games and wiks, Lakshman Somasundaram said that the creation of video is growing twice the rate of other formats later.
From the summer of 2024, the vertical videos are shown in a full screen experience, and the platform has also experienced with a new ‘Videos for you’ module within the feeding of the home screen, and this last update now also also Bring those two characteristics to desktop environments.
LinkedIn is betting on videos
“We are working hard so that the videos you publish are noticed, seen and get the success you are looking for,” added Somasundaram.
Subtle changes have also been made on how search results show relevant content, which now includes videos in a sliding carousel.
While content creators can (and do so) monetize their videos on other platforms, Somasundaram expressed an understanding of why LinkedIn users are using the platform first: they want more followers, consultations on service offers and inmails than They can lead to career opportunities.
The full -screen video player has been updated with a lighter tracking button and a profile preview to give the displaced a rapid supervision of the creator, where they can see other videos without leaving the player.
For creators, average clock times have been added to the Analytics page, which also includes impressions, total views and commitment.
Despite forging its own path as a commercial network platform and a work platform, armed with growing amounts of Microsoft’s support, LinkedIn is still launching updates to keep it on the radars of other users of social networks.
Looking to the future, Somasundaram indicated that more features updates will continue throughout 2025 as the platform dives even more on the fingers of the video on video, after the growing pressure of Tiktok and Instagram.
