- Three out of four recognize the value of the brand, LinkedIn responds with a new Premium subscription
- Provides a central dashboard to maintain an overview of recruiting, marketing and sales.
- Some of the benefits of the subscription include AI writing assistants and additional credits.
LinkedIn has announced the launch of Premium All-in-One, a new offering designed specifically to help small businesses and sole traders with recruiting, marketing and sales.
The tool focuses on a new dashboard that shows sales, marketing and recruiting activity in one place, with integrated guidance and recommended next steps to give business leaders additional direction.
LinkedIn says that three in four (74%) SMB owners agree that developing their brand is vital to helping them achieve their goals.
LinkedIn targets SMEs with new All-in-One Premium plan
On the sales prospecting front, LinkedIn is adding new daily suggestions that match target criteria, revealing up to 60% higher response rates with initial testing. Users can employ LinkedIn’s AI writing assistant to personalize messages and use InMail credits for better outreach.
Premium All-in-One also includes credits that can be used to boost posts to larger audiences. “Small businesses using Premium All-in-One are seeing increased visibility on LinkedIn, including a 57% increase in followers and a 40% increase in profile views,” the company added.
The team also emphasized that this is not a tool aimlessly designed to close a gap that never existed; Apparently users were asking for it.
Although we know it’s a subscription, the company didn’t share pricing details. It is currently being rolled out and is only available to “some users”; A broader rollout is planned, but we do not know the extent of the current restrictions.
LinkedIn has been on a roll with its AI-powered tools and launched an AI recruiting assistant in late 2024 to help recruiters process applicants. It is also in a long-term effort to verify every user and company. Premium All-in-One falls between Premium Business and Premium Company Page depending on the plan details, but it has its own unique set of features, so it’s unclear if SMBs can combine multiple plans and add verification as well.
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