- LinkedIn has big long-term ambitions to verify every account
- Developers can now access an API to integrate verification states into other applications
- Zoom has recently signed up as another partner to use this API
LinkedIn has achieved a goal it set two years ago: The platform now has more than 100 million verified members and counting, just days before its end-2025 deadline.
The Microsoft-owned business networking platform uses verifications to strengthen trust and authenticity, ultimately helping users know who they are talking to and who they say they are.
But the plans don’t end there: LinkedIn wants every member, job, and company page to have at least one verification as part of its long-term strategy.
LinkedIn seriously focuses on account verification
According to the company, verified members see up to 60% more profile views and get up to 50% more post engagement compared to their unverified counterparts. Organizations see benefits too: verified organizations get 10.9x more views and 7.7x more followers.
When VP of Product Oscar Rodríguez first confirmed plans to reach 100 million verified users by October 2023, the company only had around 18 million verified accounts.
LinkedIn has also revealed plans to launch a self-service API to help developers integrate trust signals (such as identity and workplace) into apps, sites, and other platforms, allowing users to display their LinkedIn verification status on other sites.
To commemorate 100 million verified users, LinkedIn has also recently signed on Zoom as a partner. Zoom profiles will now be able to display a user’s LinkedIn verification status within the app. Adobe, G2, UserTesting and TrustRadius already offer this.
“By using Verified on LinkedIn, users will be able to use the verifications they have completed on LinkedIn to show who they are on the different online platforms they use, increasing trust and credibility,” Rodríguez said.
“We’re proud to partner with LinkedIn to make it easier for people to be their authentic selves in meetings—secure, confident, and ready to collaborate,” wrote Zoom’s head of AI partnerships, Ross Mayfield.
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