- LinkedIn’s cable program becomes Brandlink
- It focuses on delivering advertising videos of creators and editors
- Ai, leadership and commercial advice will be the first topics that will be covered
LinkedIn has announced some changes in its advertising income with Wire’s sliced program to LinkedIn Brandlink, whom he says he is designed “[help] The brands reach their audience in new ways with the video of the main creators and editors. “
The Vice President of Product Management, Lindsey Edwards, explained: “Brandlink offers more relevant video content to the members, while allowing advertisers to align with the editorial content of reliable editors and, now, some of the main creative voices of the world.”
From the launch, content issues will include artificial intelligence, leadership, small businesses, innovation and entrepreneurship.
LinkedIn launches the Brandlink updated program
The social media platform owned by Microsoft says that advertisers see a 130% higher video completion rate and 23% higher compared to standard video ads when using Brandlink, and adds that members who see those ads have 18% more likely to become a leader for your company.
The news occurs after a series of ads related to LinkedIn’s video during the past year or so, including full -screen vertical video screens, a renewed carousel and an updated user interface to make it easier for the public to interact with brands.
Edwards referred to the video as “one of the fastest growing formats in LinkedIn”, and in February 2025, we knew that the medium grew twice as quickly as any other later format.
Some of the first creators to join the program include B2B figures such as Steven Bartlett, Bernard Marr, Allie K. Miller, Rebecca Minkoff, Candace Nelson, Guy Raz, Gary Vaynerchuk and Shelley Zalis.
The last announcement highlights how 91% of marketing specialists B2B believe that the video will help them accelerate the advertising ROI more than any other format.
With Brandlink, advertisers can go to specific locations and languages, with LinkedIn Jacting It “admits a growing list of global editors that produce specific content in the region.”
The tool is available to use now in desktop and mobile applications.
