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Detroit Lions defensive back Brian Branch clearly confessed to his “childish” behavior at the end of the team’s loss to the Kansas City Chiefs on Sunday night.
Branch hit Chiefs wide receiver JuJu Smith-Schuster after he snubbed Patrick Mahomes, who was going to shake his hand. This sparked a wild brawl that ended with Smith-Schuster not wearing a helmet and players from both teams trying to separate them.
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Detroit Lions head coach Dan Campbell tries to pull safety Brian Branch out of the fight after a 30-17 loss to the Kansas City Chiefs at Arrowhead Stadium in Kansas City, Missouri, Sunday, Oct. 12, 2025. (Junfu Han/USA TODAY NETWORK via Imagn Images)

Detroit Lions safety Brian Branch (not pictured) and Kansas City Chiefs wide receiver Juju Smith-Schuster (9) fight after the game at GEHA Field at Arrowhead Stadium on Oct. 12, 2025. (Jay Biggerstaff/Image Images)
Branch said he was upset about being blocked in the back by Smith-Schuster in the fourth quarter.
“I did something a little childish, but I’m tired of people doing things between plays and the referees not noticing,” Branch said. “They’re trying to intimidate me and I don’t do it. I shouldn’t have done it. It was childish.”
Branch also faced criticism on social media.
Lions head coach Dan Campbell also condemned Branch’s actions.
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“I love Brian Branch, but what he did is inexcusable and will not be accepted here. It’s not what we do. It’s not what we do,” Campbell said. “I apologized to coach (Andy) Reid and the Chiefs, and to Smith-Schuster.
“That’s not right. That’s not what we do here. It’s not going to be right. He knows that. Our team knows that. That’s not what we do.”
Branch will likely face at least a large fine for his actions. He received a $23,186 bill for mask wearing and unsportsmanlike conduct penalties during a Week 1 game against the Green Bay Packers. He could also be suspended.

Brian Branch #32 of the Detroit Lions leaves the field after an NFL football game against the Baltimore Ravens at M&T Bank Stadium on September 22, 2025 in Baltimore, Maryland. (Cooper Neill/Getty Images)
Kansas City won the game, 30-17.