- Take-Two CEO Strauss Zelnick appears confident that grand theft car 6 won’t be late again
- He says Take-Two isn’t spending money on marketing “until we’re very close to launch.”
- He adds that the marketing of GTA 6 It will be “a challenge”
Rockstar Games parent company Take-Two Interactive is confident that grand theft car 6 It won’t be delayed beyond its November release date, and marketing will officially begin this summer.
In an interview with CNBC’s Jim Cramer (via IGN), CEO Strauss Zelnick discussed the company’s latest financial results, which confirmed that marketing for the next GTA The game will begin in just a few months.
This seems to suggest that GTA 6which was delayed from its May release date late last year, will have its new release date in November, and it seems Zelnick is confident it will too, explaining how development progress is tracked every day.
“We also announced that we will have marketing issues this summer and that we will not spend money on marketing until we are very close to its launch,” Zelnick said.
That doesn’t mean another delay. it’s not in the realm of possibilities simply because marketing is starting early (Zelnick was also “very confident” the game would release in fall 2025), but it’s good to know that Take-Two has faith in Rockstar.
So far, we only have a full trailer, artwork, and a website with details about the characters, locations, and story. But in terms of additional marketing, Rockstar has yet to share new trailers for the game since the game’s announcement, so one will almost certainly be released this summer.
When asked what else fans can expect, Zelnick was able to answer, but said it will be “a challenge” because Take-Two is trying to sell “this unique art form.”
“It’s a challenge, because we want the product to be truly owned by our consumers,” he said. “And so the marketing has to be delicate. It has to look like this is real. We’re not selling hamburgers. We’re selling this unique art form.”
GTA 6 It was initially scheduled to launch on May 26, 2026, but is now scheduled to arrive on November 19, 2026 for PS5, Xbox Series X, and Xbox Series S.
Recent reports claim that the game will only be released digitally at launch to avoid further leaks.
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