Max’s repression against password exchange is already in force in the US, and we hope that it will reach more territories this year and next. But while repression is reaching more places, it is not doing at high speed.
That is according to the Warner Bros Discovery streaming CEO, JB Perrette, who explained during a telephone conference that “the password sharing the repression … will take 12 months to 18 months to reach complete steam.”
It is still arriving and will begin to be more applied since the price of “additional members” is announced in more regions, but it seems that at least Max is more interested in the growing subscribers when displaying the carrot instead of the stick.
How Max wants to take subscriptions to Max and bring his shows to the United Kingdom and Europe
As Perrette told investors and journalists, there are “several large levers” to improve their transmission business and income. The first is to implement more places: “We still have almost half of the world to go in terms of implementation in new markets.” These new markets will include the United Kingdom, Germany and Italy “at the beginning of next year.”
The second large lever is to obtain more subscribers in the places where Max is now available. Perrette said Max is only 12 months in the lowest price “of lower price” to go after more price sensitive consumers. “
But for Perrette, “the content is obviously the fuel of all this” and the content blackboard for “the next 18 to 24 months is stronger than anything we have had and more consistent … We go from not good to good” and the next step is “to go from good to great. That will help the commitment, which will help spend time, which will help monetization.”
David Zaslav from Disney also participated in the conversation, and said that the group that worked well in the United States will also come to other countries. “Not only a package for the price, but one that has a better customer experience … what we did here in the United States with Hulu, Disney+ and Max.” As Zaslav explained, the packages mean “less marketing, great rotation.”
Zaslav predicts more consolidation in the transmission market. “Ultimately, there will be 5 or 6 players,” he said. Bardear some regional players that can depend on sport “, there will be [only] Some global players … It will be a better consumer experience and some of those 5 or 6 can meet in a package to make that experience even more convincing. “
