Meghan Markle is asked to be careful with his marketing tactics, since they could be short -lived.
The Duchess of Sussex is remembered, who announced that her lifestyle products have been exhausted within a few minutes of her launch, she is attentive to her brand strategy.
Expert Jennifer Newton writes for Mirror: “Of course, we don’t know how many products there were first: we don’t know how limited it was.
“But in a way, it seems to me to be a good brand strategy because she is working in the principle of scarcity. She is causing the demand through the idea that the products are something to reward and that she must wait, and that she will have more supplies very soon.
She pointed out: “The whole story at this time, according to her, is that it has been enormously successful because everything has been exhausted within the time, so people who want to obtain the product will be in Terhooks following when it will announce that there is more. That can work quite well, but I do not suppose that it will reveal the limited action. But this is a proven and confident strategy to encourage demand and increase the anticipation around the products. Valio.
“The price of your jam is really the price that Fortnum and Mason charges, so it is really at the upper end with a high -end pricing point. At this time, I have to say that after what seems like a quite unstable start, the launch has been good with a little suddenly.”
The expert added: “What Meghan will have to be careful is that he has more products to reach people within a reasonable time because the more the desire of the people triggers, but does not have the products to meet that demand, then it will fall.”
