Meghan Markle posted a photo to her lifestyle brand As Ever’s Instagram page on Sunday.
The simple image showed a polished brass door handle with a cream-colored tag hanging from it, delicately tied with a ribbon.
Printed on the label was the brand name, As Ever, while the caption read: “A warm welcome, always.”
The post quickly caught the attention of followers who began to wonder if the image hints at a new development for the brand.
Some online observers suggested the post could indicate upcoming home goods, hospitality-inspired products or even a physical space tied to the lifestyle company.
Critics mocked the post and joked that the duchess might be preparing to sell decorative door labels next.
As Ever is entering a new phase following the end of its collaboration with Netflix, which previously supported the project along with Meghan’s lifestyle series With Love, Meghan.
The brand has since been exploring ways to expand independently, and reports suggest that international markets could be part of the next chapter.
At the same time, Meghan and Prince Harry are preparing for their next trip, including a planned trip to Australia, where the brand has reportedly been considering its first overseas move.
