- Meta is planning new tools for small businesses to help drive AI adoption
- It will go after the approximately 250 million SMEs that use its various platforms.
- No products or roadmaps have been revealed at this stage.
Mark Zuckerberg has launched the new Meta Small Business scheme designed to help entrepreneurs and small businesses use AI.
By axios The new SMB-focused feature is reportedly not a surprise, as Meta had long relied on small businesses on Facebook, Instagram, and WhatsApp, so further monetizing those customers in the age of AI was inevitable.
Around 250 million small businesses are believed to use Meta platforms worldwide, providing it with a large potential customer base.
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The plan revolves around an effort to lower the barrier to entry for both AI tools and businesses in general. The goal is to make it easier than ever to start and run a business, whether it’s a small-scale side hustle or the seed of an idea that has the potential to grow.
“In the age of AI, it should be easier than ever for people to create new businesses,” Zuckerberg allegedly wrote.
“We want to build the services that enable this. This is important to ensure that people widely share in the prosperity created by superintelligence.”
Although the precise roadmap is not yet clear, Meta Small Business is likely to include features such as automated ad creation, AI-powered customer service for SMBs with special needs, advertising and social media content generation, and data-driven AI analytics and insights to give business owners clues on how to scale.
While Meta’s fellow tech giants have been chasing high-revenue companies, Meta leaning on a larger number of lower-revenue SMEs could differentiate it in the near term and help make it a leader.
Focusing on SMEs will allow Meta to put more effort into an end-to-end suite that supports entrepreneurs throughout the journey, from creation and advertising to sales and customer interaction.
With reports circulating that the company may be cutting thousands of jobs, any upcoming announcement may also include the new small business roadmap, including the potential rehiring of any affected staff under this new vision.
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