- Microsoft and Xbox indicate that Asus is responsible for the prices of ROG Xbox Ally X and ROG Xbox Ally
- Prominent leaker Moore’s Law Is Dead claims ROG Xbox Ally X supply is low
- Restocks of the device reportedly won’t be arriving anytime soon
It hasn’t been long since the launch of the ROG Xbox Ally laptops, and it appears that the controversial pricing of the high-end ROG Xbox Ally X may have had more to do with its manufacturer than with Microsoft and Xbox, amid some supply concerns.
As Notebookcheck reported, Xbox president Sarah Bond revealed that Microsoft relied on Asus to “determine the final pricing of the devices.” This comes at the same time as Moore’s Law Is Dead (MLID) supply leaks, suggesting that ROG Xbox Ally
The ROG Xbox Ally Extreme.
It’s also worth noting that MLID’s source, which is an anonymous major US retailer, hinted that there is more stock available for the ROG Xbox Ally using the weaker Ryzen Z2 A processor, but consumers are not opting for this model, likely due to its $599 / £499 / AU$999 price tag. The supply situation for the ROG Xbox Ally It compares to that of the launch of Nvidia’s RTX 5080, which was barely available at the time of launch.
These supply leaks may largely indicate a few things, but a notable one could be that Microsoft and Xbox may not have been completely confident in the launch of their ROG Xbox Ally devices in terms of sales, specifically the ROG Xbox Ally
Look
While the Xbox Ally
Sarah Bond’s comments about pricing almost sound like “it’s something Asus thought was appropriate” to take the heat of the controversy away from Microsoft, but the Xbox president also didn’t shy away from endorsing Asus’ price tags, stating that “the reaction was overwhelming demand for the device” and “feeling really good about the value for gamers for the price” and, frankly, that may not resonate with consumers.
Analysis: ROG Xbox Ally X paper launch sounds like the ideal strategy to suggest success
You could say that’s a bit of a stretch, but it seems like the paper launch of the ROG Xbox Ally
It wouldn’t be a surprise either, considering what the device has to offer; The MSI Claw 8 AI+ sits within the same price region as the ROG Xbox Ally X and offers better performance thanks to its Intel Core Ultra 7 258V processor, all on a larger 8-inch display. The Lenovo Legion Go 2 (although ridiculously expensive) has an OLED display that starts at around the same price as the ROG Xbox Ally X, which also offers better value.
These factors make a potential move to the Xbox handheld less attractive to consumers, and I’m willing to bet that if supply were at least a little more plentiful, then it wouldn’t be the same story.
It’s also still early, so it’ll be hard to understand how well the handheld has done at this point, but I won’t be surprised if there are significant price drops down the road due to lack of purchases, including the ROG Xbox Ally, which is apparently already sitting idly on shelves.
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