- Microsoft has a new promotion (and something duplicate)
- It occurs when looking for a rival service in Bing
- A copilot banner appears at the top of the results, and it is easy for users to use it by mistake instead of the AI they were really looking for
Microsoft is up to some cunning tricks again in terms of promoting their own services, and this time is Copilot AI, which is now being promoted to those who use Bing Search.
As the latest Windows reports, if you are going to bing.com and looks for an important artificial intelligence service that rival Microsoft’s own co -pilot, which means Chatgpt, GEMINI of Google or Claude AI, will get a Copilot banner.
This appears right at the top of the search, announcing that ‘his co -pilot is here’ and offers a notice to ask Microsoft’s AI ‘anything’. Then you can write a consultation in the table presented if you wish, and open the Copilot website with the results.
This behavior is implemented through the bing search site itself, so it will happen if it goes to bing.com on any web browser (not only Edge).
Analysis: Spotlight and Shadow
While the copilot banner that Bing Search serves is labeled as ‘promoted by Microsoft’, the company has chosen a very small source for that particular detail, so it is quite easy to lose.
In fact, the way in which the search result is established in this scenario is quite misleading in some aspects. Then, let’s say that Chatgpt is looking for Bing, the Chatgpt website is the main result (as expected, of course), but the way in which the Copilot banner is in charge just up could deceive it to think that the consultation box is really for Chatgpt. It is possible that some people do not realize that and then end up redirected to the Copilot website with their consultation, which is clearly the idea. If the co -driver’s banner appeared on one side, for example, outside the road, it would be much less likely to happen.
In addition, if you leave the tab with the search for bing for chatgpt (or the other services mentioned), and then return to it, the copilot banner actually stands out in bright white, with the rest of the gray results. The banner effectively highlights the previous screen capture to see what I mean, so it is more likely that people are attracted to it, especially if they are not experts in technology and do not really look at the page correctly.
In general, this feels like a bit of unpleasant duplicity, but in truth, it is nothing new for Microsoft, or other technological giants, for the case. Microsoft is particularly interested in asking people to use their edge browser in one way or another, even if you try to download Chrome. In fact, the search for Chrome at Bing.com results in a very similar banner ‘promoted by Microsoft’ at the top of the results (and we have seen even more shaded movements than this in the past).
And yes, Google also takes out this type of girls, and if you go to Google.com, you will be asked to use your AI, Gemini, with an emerging window. That said, if you are looking for ‘co -pilot’ on Google, you will not get Gemini inserted in the search results in the same way that Microsoft does it with Copilot in Bing.
In any case, although it is very unlikely that this type of promotional nonsense disappears, it is disappointing to see a somewhat more shameless example of Microsoft here, particularly in the highlight of the co -ilot consultation box, if you move away from the active tab and then turn again.
