The Vodafonethree CEO, Max Taylor, has been appointed Power 50 Person of the Year in the Mobile Industry Awards 2025.
The prize for the person of the year is awarded to the most influential individual in the United Kingdom’s mobile sector in the last 12 months.
The Power 50 is the product of months of investigation and profile, and the person of the year is the person who feel that our judges have been the most inspiring and innovative leader in the mobile industry of the United Kingdom in the last 12 months. Congratulations to Max and all our 2025 Power 50!
Congratulations to the final 10 members of power 2025 50:
1. Max Taylor, CEO, Vodafonethree
2. Lutz Schüler, CEO, Virgin Media O2
3. Give me Melanie Dawes, Executive Director, Ofcom
4. Claire Gillies, CEO – Consumer, BT Group
5. Greg Mesch, CEO, Cityfibre
6. Jon James, CEO – Business, BT Group
7. Katherine Ainley, CEO UK and Ireland, Ericsson
8. Peter Kyle, former secretary of Science, Innovation and Technology, United Kingdom Government
9. Alex Baldock, CEO, Curries
10. Andrea Doná, Network Director, Vodafonethree
The full power 50 2025 is:
11. Steve Oliver, CEO, Musicmagpie
12. Christian Hindennach, commercial director, Virgin Media O2
13. Jon Shaw, Consumer Operations Director, Vodafonethree
14. Jeanie York, Cto, Virgin Media O2
15. Nick Gliddon, Director, Business, Vodafonethree
16. Ashley Schofield, CEO, Giffgaff
17. Jo Bertram, CEO, O2 Daisy
18. Malcolm Cubitt, product director, Mobile – Consumer, BT Group
19. Rob Winterschlalen, Consumer Director, Vodafonethree
20. Sharon Meadows, MD Marketing & Commercial – Consumer, BT Group
21. James Du-Cann, Telecom and Retail Director, United Kingdom in Apple
22. Andy Morris, Executive Vice President, aswize
23. Jonathan Taylor, CEO, Tesco Mobile
24. Stephen Shurrock, CEO, Lebara
25. Valeria Baiamononte, Chief of Transformation and Integration of Networks, Vodafonethree
26. Paul Crossman, CEO, genuine solutions
27. Craig Smith, Managing Director, Mazuma Mobile
28. Howard Watson, Director of Security and Networks, BT Group
29. Nicki Lyons, Director of Corporate Affairs and Sustainability, Vodafonethree
30. Thea Sztejka, Managing Director, BT Wholesale
31. Aideen Chambers, director of Mobile, Sky
32. Mark Trundle, Senior Director, Samsung UK and I
33. Rohit Vedi, Managing Director, Id Mobile
34. Deborah Honig, customer director, Samsung UK and I
35. William Paterson, United Kingdom and Ireland Director of the Country, TCL and Alcatel
36. Ben Case, Managing Director of Connectivity, Sky
37. Dave McGinn, CEO, Daisy Communications
38. Danny Marshall, Director of Company Development and Development of Devices Business, EE
39. Miles Norman, United Kingdom and Ireland General Manager of the country, Lenovo Mobile Business Group (Motorola)
40. Terry O’Brien, CEO, Giacom
41. Nick Porter, Vice President of MX Product, Strategy and Commercial, Europe, Samsung
42. Peter Carnall, Managing Director, Ege
43. Paul O’Sullivan, director of Mobile Wholesale, Virgin Media O2
44. Phil Lander, VP Mobile Experience, B2B, Samsung Electronics UK
45. Andy Silcock, co-founder, Kid-A
46. Ed Connolly, Commercial Director, Curries
47. Annika Bizon, Vice President of Products and Marketing, Samsung UK Yi
48. RAVI NAVARATnam, director, eroaming esim
49. David Copestake, Chief of Electronic Commerce, EGE
50. Brendan Arndt, senior devices manager, Vodafonethree
- For more information about our Power 50 or to participate more in the mobile industry awards, communicate with [email protected]
The winner is selected after in -depth interviews with senior key figures throughout the industry, from operators and retailers to manufacturers and distributors.
Reward to those people who inspire their businesses with their values, but also have influence beyond the existing roles, serving as an inspiration for the rest of the trade.
To make the Power 50 list, an executive must be bold in his leadership and vision, and has exceeded expectations in the different categories we have chosen.
Previous winners of the Power 50 person of the year:
- 2024: Marc allera, CEO, EE and BT Consumer
- 2023: Ahmed Essam, CEO, Vodafone Uk
- 2022: Lutz Schüler, CEO, Virgin Media O2
- 2021: Marc allera, CEO, EE and BT Consumer
- 2020: Nick Jeffery, CEO, Vodafone
- 2019: Marc allera, CEO, EE and BT Consumer
- 2018: Marc allera, CEO, EE and BT Consumer
- 2017: David Dyson, Ceo Tres Readio
- 2016: Sebastian James, CEO of the group, Dixons Carphone
- 2015: Sebastian James, CEO of the group, Dixons Carphone
- 2014: Andrew Harrison, CEO, Carphone Warehouse
- 2013: Olaf Swantee, CEO, EE
- 2012: Simon Stanford, Vice President of Division of Networks and Networks of the United Kingdom and Ireland, Samsung UK
- 2011: Guy Laurence, CEO, Vodafone Uk
- 2010: Tom Alexander, CEO, everything everywhere
- 2009: Andrew Harrison, CEO, Carphone Warehouse
- 2008: Kevin Russell, CEO, three United Kingdom
