- New data claims European companies have 15% of the European cloud market, below 29% in 2017
- Amazon, Microsoft and Google have 70% combined from the European market
- Geopolitical tensions could change things a bit
Synergy Research’s new data have affirmed that European cloud storage suppliers and other services only represent 15% of their own regional market, which highlights the retention that US rivals even have in foreign territories.
The general market share fell to about 15% in 2022, remaining stable since then, but in the five years of 2017 to 2022 European cloud suppliers lost half of their participation, below 29%.
While European suppliers could triple their income between 2017 and 2024, the market grew six times in that same period; Now it is worth approximately 61 billion euros.
The Europe’s cloud market is dominated by … United States
Amazon, Microsoft and Google Now control around 70% of the European cloud market, synergy found, with SAP and Deutsche Telekom confirmed as the main suppliers of the EU, but with only 2% of the market each. Ovhcloud, Telecom Italia and Orange rounded the first five.
Synergy described the domain of American cloud giants as a “hill impossible to climb” for European challenges, with US suppliers who generally invest around € 10 billion each quarter in European infrastructure. On the other hand, European companies generally lack the long -term investment support required by the cloud sector.
“The cloud market is a scale of scale in which leaders to leaders have to make large financial bets, they must have a long -term vision of investments and profitability, it must maintain a determination focused on success and must constantly achieve operational excellence,” said Synergy’s analyst John Densdale.
However, the change could be on the horizon with the problems of privacy of the data that bubble on the surface under the policies of the Trump era, since Microsoft recently admitted that it cannot guarantee the sovereignty of the data in Europe if the government of the United States requires access.
Even so, Dnsdale believes that the mastery of the US cloud could be difficult to shake now that it is integrated in Europe: “While many European cloud suppliers will continue to grow, it is unlikely that they move the needle a lot in terms of general participation in the European market.”
