‘My dream travel lens’: Fujifilm asked which lens it should make next and you voted for this large aperture zoom



  • Fujifilm hosted a live event two weeks ago, showcasing 14 lens concepts
  • The company conducted a poll asking viewers to vote for their three favorites.
  • More than 70,000 votes later, the XF 16-80mm F2.8 concept won

Fujifilm recently hosted a ‘Focus on Glass – Untold Stories’ live event, during which its product planning team walked viewers through 14 different lens concepts and said, “we’d love to make lenses like these.” If you love photography gear, the event is worth checking out.

Something totally refreshing happened as the event closed: Fujifilm opened voting for you, the fans, to have your say. Two weeks and 70,000 votes later, we now know which of these lenses resonated the most.



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