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While many past and present NBA players are under contract with a large conglomerate of sportswear and sportswear, Jonathan Isaac uses his own brand when he enters the basketball court.
The Orlando Magic striker founded Unitus, a faith dress. According to the company’s official website, the brand goes beyond producing Premium Christian clothing and footwear, it is “a global movement for positive change.”
“We believe that Jesus offers our world a better way, and we boldly defend our faith in Him. Our mission is to inspire and train people to live in greater unity, freedom, strength and purpose.”
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Jonathan Isaac of magic during a game against the Boston Celtics at the Amway Center on January 23, 2023 in Orlando, Florida. (Mike Ehrmann/Getty Images)
“Since its inception, it has been a vision of connecting people with Christ and among themselves … to be a true point of contact for believers. Have something we trust (and) we feel very good.”
Isaac warned that the company always tries to avoid forcing its values and beliefs in others.
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“We are not pressing that for other people, it is more internal,” he told Pak Gazette Digital. “A large part of us is … you use writing in your shoes, in your clothes for you, to remind you of the biggest image. And then get that (in) the world. Being able to take the word of God with me on the court when I am using my basketball shoes, it is the same … it is for me internally and at the same time, I use it as a witness of all others. It is the same means that is the same.
Magic striker Jonathan Isaac heats up before the match against Charlotte Hornets at the Kia Center in Orlando on February 12, 2025. (Mike Watters-Imagn images)
Isaac admitted that it ended up being “forced” to launch its own sneakers.
“I was signed with Nike in 2020 and unfortunately, I was injured … I scratched my ACL,” Isaac told Pak Gazette Digital. “Nike had made the decision not to resign myself. While I’m going through my rehabilitation process … I really went and talked to my pastor … and he told me ‘Why don’t you do your own shoe?'”
Isaac’s pastor challenged him to be at the forefront for NBA active players in the independent space of the shoes line. The 27 -year -old said that creating his own brand gave him creative autonomy.
Jonathan Isaac of Magic Watches during the Atlanta Hawks game at the Kia Center on April 8, 2025 in Orlando. (Rich Story/Getty Images)
“With that freedom to make my own shoe, I could do it completely unique for me.
Isaac has not avoided talking about his beliefs. However, doing so can result in a violent reaction. Isaac said he does everything possible to filter negativity.
“The most important thing for me is to spend the shortest possible time on social networks, especially in X. He goes crazy there. But, it is difficult (because) sports and a couple of other professions, no one else in his regular life has as many comments as we are playing live, and now you have the talks and now you have all those other things.
“Once you play, you have 50 (direct messages) of people who say ‘oh, you ruined this’ or ‘you made it great’ or ‘You did not do it very well.’ It is difficult to deal with a regular human being.
Isaac appeared in 71 games in the 2024-25 season of the NBA.
From the beginning of June, customers can buy the new Unitus active clothing line.
