The Caitlin Clark marketing machine has expanded to the enemy territory.
Nike released his last Clark Billboard in Chicago this week in 157 W. Chicago Ave. The billboard is 3½ miles from Wintrust Arena, Chicago Sky Home and Clark’s rival, Angel Reese.
The placement of the billboard, which occupies real estate in the city of Reese, caused the reaction of fans on social networks due to the controversial history among the players.
Many of Clark fans have used the new billboard as an opportunity to make fun of Reese.
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Clark and Reese They have been linked to each other since they met in the Women’s Basketball Championship of the NCAA of 2023. Reese made fun of Clark at the end of that game when his tigers of LSU defeated Iowa Hawkeyes of Clark for the title, pointing to his finger of A mocking way to remind him who was receiving a ring.
This caused the outrage of the Clark Fan Base, including the founder of Bartstool Sports Dave Portnoy, who called Reese “a piece of S —” in a post x widely circulated after Reese’s gesture in the championship game .
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Caitlin Clark (22) by Indiana Fover and Angel Reese (5) from the sky of Chicago during a game on June 1, 2024 in Gainbridge Fieldhouse in Indianapolis. (Jeff Haynes/NBAE through Getty Images)
They took their rivalry to the professionals this year. His four clashes included a series of controversial flagrant offenses against Clark de Reese and other Sky players. Reese hit Clark on the head with his arm while trying to block a shot at his first WNBA meeting on June 1.
One of Reese’s teammates, Diamond Deshields, posted hateful comment screen catches that he received after hitting Clark to the floor at his last meeting of the season on August 30.
Clark and Reese have never recognized that there is a dispute between them. They have only made comments respectful to the media. But fans are a different story. The two groups have been known for attacking each other and the two players on social networks from the NCAA 2023 championship game.
Reese has said that Clark fans have sent their death threats and made explicit images of AI and have sent them to their family.
“I think they are really just fans, their fans, Iowa fans, now Indiana fans, who are really fair, travel through it, and respect it, respectfully. But sometimes it is very disrespectful. I think there is a lot of racism when it comes to that, “Reese said in the first episode of his podcast on September 5.
Now, Clark has achieved a victory out of the court in rivalry with his new billboard.
The angel of LSU, Reese, reacts to Caitlin Clark of Iowa during the second half of the NCAA National Championship game on April 2, 2023 in Dallas. (AP Photo/Tony Gutiérrez, Archive)
In April 2024, Caitlin Clark signed an eight -year support agreement and $ 28 million with Nike. The agreement includes an exclusive shoe and is the most lucrative shoes agreement in the history of female basketball.
The new billboard is a continuation of the Nike advertising campaign he launched with his first Super Bowl announcement in 27 years on Sunday.
The place of a minute “So Win” is a commercial of women that celebrates nine high -profile athletes, including Clark, Jordan Chiles, Sha’carri Richardson, Juju Watkins and A’JA Wilson.
However, the campaign has also received criticism. Critics quickly called Nike for their company post that supports the transgender athletes competing in women’s sports.
