As the United States sports world remains locked in an ongoing cultural war on the presence of Trans athletes in women’s sports, this year’s Super Bowl advertisements became a battlefield.
Two private commercials caused the anger of many who advocate protecting female athletes from trans inclusion.
An announcement that took out the indignation was directly from the NFL and boasted from one of the longest execution times of the whole night. The place to “leave the past” of the League, which was intended to promote the propagation of the football of the girls to the more secondary schools throughout the country, offended some with its interpretation of a women’s soccer player who surpasses male players.
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Many critics disagree with the commercial to promote images of women competing uniformly and more superior to men. The notion that female athletes are not at physical disadvantage compared to their male counterparts are often used in arguments that promote trans inclusion in women’s sports.
The women’s defense group “women are real” criticized the announcement to promote that notion in an answer in X.
“I hate this announcement with all my heart. We know that we cannot compete against a team of men. It is a lie. And it is slapped in front of each phenomenal athlete. Women’s sports is about female excellence. Leave men out of this “He wrote the X account of the defense group in response, and then published more answers.
“He supports the development of his daughter as a female athlete. Do not compare her to children, this will only discourage her. This announcement is a lie that serves as a slap in front of all women’s female athletes. Women’s sports is about female excellence. men out of that. “
Marshi Smith, co -founder of the Legal Defense Group The Independent Women’s Sports Council, called the NFL for its announcement in its own position in X.
“Why is the world obsessed with showing women practicing sports against men?” Smith wrote. “Give us ours [God d—] Sports and stop comparing ourselves. ”
Casey Caston, founder of the Marriage Website 365, criticized the announcement for showing “unrealistic” images.
“I love female sports, but this is completely unrealistic and lack of respect for gender differences that exist,” Caston wrote in X, and then added: “Women were not created to do everything a man can do .
Even so, the commercial was praised by other users of social networks for his message to try to spread the football of the girls’ flag to other schools, overlooking their images.
The other commercial that outraged the defenders opposed to trans inclusion came from Nike, but for a deeper reason.
The sportswear juggernaut debuted its first Super Bowl commercial in 27 years, with an alignment of athletes full of stars, including Caitlin Clark, Sha’carri Richardson, Jordan Chiles and Juju Watkins.
However, many critics quickly called Nike for their official position of the company in supporting Trans athletes competing in women’s sports.
The former NCAA swimmer and current conservative activist Riley Gaines criticized Nike’s announcement, while in the same breath he promoted the startup Sportswear AD XX-XY Athletics, which specializes in activist clothing with messages that protect female athletes of the Trans inclusion.
XX-XY ATHLETICS seeks to redefine the main current in 2025, looking at the stars of female sport and attacked viral ads
“Ditch Nike Support XX-XY Athletics,” Gaines wrote in a new commercial participation in X. Gaines is the first brand ambassador for XX-XY athletics.
The founder of the Startup company, former American gymnast and executive of Levi, Jennifer Sey, also called Nike for the announcement while promoting her own brand in a series of publications on X.
“You are so full of that. The only thing that is told the athletes they can’t do is defend the integrity of their sports, to keep men out of women’s sports. Literally, that’s the only thing,” Sey wrote in Commercial response in X.
The famous broadcaster and sports journalist Michelle Tafoya also called Nike while promoting SEY’s brand in a series of publications in X.
“Nike is too late for this party. And they are trapped in a stereotypical language of about 25 years ago,” Tafoya wrote, and then added: “What a waste of advertising dollars.”
The data suggest that the vast majority of Americans, including most Democrats, oppose allowing Trans athletes to compete in women’s and girls sports.
A recent one New York Times/Ipsos Survey He discovered that the vast majority of Americans, including most Democrats, do not believe that transgender athletes are allowed to compete in women’s sports. Of the 2,128 people surveyed, 79% said that biological men who identify as women should not be allowed to participate in women’s sports.
Of the 1,025 people who identified themselves as Democrats or inclined Democrats, 67% said that transgender athletes should not be able to compete with women.
Almost 70% of Americans say that biological men should not be allowed to compete in women’s sports, according to a Gallup poll last year.
In June, a survey Made by NORC at the University of Chicago When respondents were asked if the transgender athletes of both sexes should be allowed to participate in sports leagues that correspond to their preferred gender identity instead of their biological sex. In that survey, 65% responded that never or would never be allowed. When respondents on adult transgender athletes who compete in women’s sports, 69% opposed him were asked specifically.
President Donald Trump recently took executive measures to address the problem, signing the “executive order” of women’s sports in women’s sports on February 5.
However, some states have indicated that they will refuse to follow the order and continue allowing biological men to participate and share changing rooms with female athletes, including California and Minnesota.
