Nintendo has reportedly called for a massive boost in Switch 2 production, with 25 million units expected by 2026.

Nintendo Switch 2 units expected to rise to 25 million by March 2026
Nintendo Reportedly Ramping Up Production to Maximize Holiday Sales
The console could sell 20 million units this fiscal year, according to sources

Nintendo is reportedly ramping up production of the Switch 2 and is expected to produce 25 million units by the end of March 2026 as it prepares for holiday demand.

This is according to a report from Bloomberg (via NintendoLife), which states that “people familiar with the matter” know that Nintendo has requested to increase production to maximize potential sales during the Christmas holidays.

The Nintendo Switch 2 sold 2.4 million units in its first three months in the US, surpassing the PlayStation 4’s record of 2.2 million units sold in the US in its first quarter, and analysts predicted more than 17.6 million units would be sold by the end of the handheld’s first fiscal year and 100 million units by the end of 2029.

Nintendo’s new plan to boost production would surpass this, which would also be higher than the company’s own prediction of selling 15 million units during the console’s launch window, which it offered to investors earlier this year.

Now, with the new production plan, it looks like the Switch 2 could sell up to 20 million this fiscal year, which would line up with what sources predicted back in May.

According to Bloomberg Intelligence industry analyst Nathan Naidu, this “reinforces our view that its sales target of 15 million units is conservative and an upgrade in guidance appears imminent.”

“The console sold 5.8 million units in its first month globally versus the original Switch’s 2.7 million launch sales,” Naidu said, while still factoring in risks related to US tariffs, adding that Nintendo “may need to follow Microsoft and Sony in raising US prices for their consoles.”

It’s still unclear whether Nintendo plans to raise prices on its hardware, a risk that could impact sales, much like Microsoft’s latest ROG Xbox Ally X.

The handheld, which recently launched alongside the ROG Xbox Ally, is more expensive, priced at $999 / £799 / AU$1,599. Although stock appears to be out of stock, leaks suggest stocks are limited and Microsoft now indicates that Asus is responsible for the console’s price.

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