- Nintendo has some requirements for access to Nintendo Switch 2 priority sales
- One of them is a Nintendo Switch online membership
- It can be an impressive anti-calcal strategy
What happens if on April 8, queued to buy the newly announced Nintendo Switch 2 and did not find that the inventory was empty before it even had the opportunity to press Enter? Nintendo could have a fascinating new plan to level the playing field of the consumer game console.
The new Nintendo Switch 2 is larger and better in almost all the senses than the original Nintendo Switch and even the most recent OLED model. It has a larger screen, magnetic joy, USB ports, four times the 4K storage and support (when attached). My personal favorite is support for Gamecube’s classic games.
Although it costs $ 150 more than the last model, it will surely be a hot article and one that could have difficulty having in your hands. Unless, that is, the unusual purchase restrictions of Nintendo make it difficult for the scaps to collect thousands of units and deplete what will surely be a limited supply.
The requirements, as described on the Nintendo frequently asked questions, are simple:
- It must have been the one who bought any online membership of Nintendo Switch
- You must have received any Nintendo Switch Nintendo online membership for a minimum of 12 months
- You must have chosen to share game data and have at least 50 hours of total game schedule.
This is not “one of the above.” They are all.
At first glance, it could be against the rules. Who is Nintendo to force us to pay almost $ 20 a year in a membership in service only for the privilege of owning a Nintendo Switch 2? But when seen through the prism of an obstacle of reality, which means a true change player who is anxious to update, makes sense.
Combining that with the year of active membership is intelligent because, although it is easy to register on Nintendo Switch in line membership today, that will not be enough.
It could also give the last requirement a bit of privacy. After all, why would I want to share my game data with Nintendo? Who could they share it with?
Even so, in this case, it shows, through the additional task of 50 hours of play, that you take the platform seriously.
All this is undoubtedly designed to separate fans from the royal chillidos from the coatings that will try to flood the area and use innumerable nintendo ID automatically generated and numbers of virtual credit cards to collect as many Nintendo Switch 2 consoles as possible. Then they will turn around and sell them in sites of third party resellers, eBay and other places with a significant marking.
These rules could make that difficult, if not impossible.
However, looking at it in another way, I see that this is also an intelligent strategy to manage the problems of the supply chain. Causal buyers can be cut from the mixture, and what already seems to be a limited supply will only go to Nintendo Switch 2 more inverted buyers.
Nintendo describes that the availability of priority comes out “in lots … until I buy it in my Nintendo store opens to all.” Who knows when that will be. Nintendo could take the whole year to open the purchase doors.
Supply and demand for games
Nintendo Switch was notoriously limited in supply for years and took an eternity to overcome its predecessor, Nintendo Wii, in sales.
If Nintendo succeeds in selling mainly real and motivated buyers, that equation can change, and we could move from lots to complete availability and make Nintendo Switch 2 exceed the original Nintendo Switch in sales in a very short time.
In general, this applaud and I hope we see similar loyalty programs applied to PlayStation 6 and Future Xbox launches. It may not be to do it with Apple’s first folding iPhone and Samsung’s first triple either.
His best customers are generally connected to their brand through previous purchases and membership in the service (look at Apple and ICloud customers).
This is the best way to reward them and ensure that demand and supply are maintained in balance and that those who deserve to buy their new product have the opportunity to do so at the original retail price.
