- Nvidia has a 94% share in the desktop GPU market according to JPR
- That leaves AMD with only 6%, and Intel with almost nothing
- AMD’s problems could be wrapped in a lack of supply for RDNA 4 GPUs and, therefore, prices that exceed the MSRP, somehow in certain cases
Nvidia has achieved an even greater level of domain in the graphics card market, according to some new statistics on desktop discreet GPUs, with AMD that is blocked to a historical minimum.
Videocardz reports that the latest Jon Peddie Research (JPR) figures for independent desktop card shipments (so they do not include integrated graphics) in the second quarter of 2025 shows that NVIDIA now has 94% of the market. That leaves AMD with only 6%, and Intel with a part of less than a percentage point that is not large enough to register.
The last report (for Q1) put Nvidia’s participation in 92%, so things have gone from evil to AMD (or unfortunate to terrible could be a more appropriate description).
Discreet GPU shipments in general increased a lot, JPR observes, which is interesting to see: they increased by 27% compared to Q1, and were unusually high during a second quarter (almost 6% above the 10 -year seasonal average).
JPR Theorizes that this increase could be partly reduced to an increase in the demand of GPU buyers frightened by the spectrum of price increases promoted by rates, deciding to buy sooner rather than later, to get ahead of possible walks.
Analysis: RDNA 4 supply and prices
Remember, these are desktop GPU shipments, not direct sales for consumers, but, of course, it still reflects the demand of consumers. (And the reasoning behind the increase in the number of graphics cards that are sent makes sense: there were many warnings about the walks driven by rates earlier this year).
Given these new statistics, the question on the lips of many players is this: why, if Nvidia failed its launch of Blackwell on multiple fronts, it is not advancing with its Radeon Rx 9000 rival graphics cards that also arrived earlier this year, to a clearly positive reception?
The answer seems to be something that JPR has hinted (at Tom Hardware) in the past: the byproduction of these RDNA 4. In other words, AMD is simply not obtaining enough GPU RX 9070 and 9060 stock.
This leads to a situation in which you have graphics cards that are considerably above their MSRP, which bothers people, since they feel that the price is rather a scam. The clearest example is the RDNA 4 high -end GPU, RX 9070 XT, which has a MSRP of $ 599 in the USA.
That discourages players, and although the situation is not so bad with RX 9060 XT, a MSRP of $ 350 (for the 16 GB model), versus $ 370 in Newgg, $ 380 on Amazon, there is still a walk in baseline products here. Other regions may vary, of course.
Therefore, it is not a case that there are no stocks: there are GPU on the shelves, they are obviously not so many, hence the rolled price that is unpleasant, particularly with the high -end DNA tables.
Team Red is not dead
Now, before we get carried away by fatality and gloom, we must remember that this is just one estimate of discrete GPU shipments: we should never put too much stock (word game not foreseen) in a single source of information.
However, JPR has been compiling these reports for a long time, and is a respected source. In addition, you just have to look at the Steam hardware survey to support the notion that AMD RX 9000 series has been less than impressive outside the door.
The latest Steam survey for August 2025 still shows that not a single RX 9070 or 9060 model has made the cut for inclusion in the list of the main GPUs (which means that each model has less than 0.15% of the market share, which is the GPU of worse performance in the list).
Nvidia, on the other hand, has a lot of RTX 5000 GPU on that list; In fact, six desktop models, with a combined participation of just over 5%. Even the stupidly expensive RTX 5090 is in the classification with 0.26% of Steam players who use the flagship. However, none of AMD RDNA 4 graphics cards can even register enough property to make the list. That really is not good, and carries the estimate of JPR of almost total domain for NVIDIA on AMD.
What can AMD do to put things right? The answer seems simple at first glance: make more RX 9070 and 9060 graphics cards, and particularly the first, with this average ranger that desperately needs better stock levels to reverse its prices closer to the MSRP of Team Red. Of course, it is not a simple question of simply moving a switch in the assembly lines. To expel more RDNA 4 GPU, AMD deals with undoubtedly spiny and tangled plans for manufacturing schedules of different chips, capacity for the production of these GPUs, etc.
Meanwhile, it seems that Nvidia will continue to take advantage of, especially when the bugs and notable frustrations with the Blackwell GPU seem to have largely planted at this time.
AMD has certainly brought some good graphics cards with RDNA 4, you just need to find the means to get more from them. Hopefully a price correction can be carried out before 2026 surrounds, and we can obtain entry level boards in the MSRP, or at least very close to it.
