- Ping Identity Report Links Verified Trust to Stronger Performance
- Companies with real-time identity checks see higher conversions, lower fraud, and faster onboarding
- Only 9% meet IDC criteria, leaving the majority exposed in AI-driven environments
Companies that consistently verify user identities in real time perform better than those that don’t. They grow faster, reduce fraud, comply better with regulations, and execute more efficiently, especially as AI-driven threats increase.
This is according to a new article recently published by Ping Identity. Based on a survey of nearly 800 organizations worldwide, the paper says that most respondents are unrealistic about their efforts to establish trusted digital identities, exposing them to different risks.
Ping says companies that meet verified trust criteria perform “significantly” better compared to those that don’t: They have 51% higher customer sign-up conversions, 44% higher compliance readiness, 43% lower fraud losses, and 47% faster workforce onboarding time.
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According to IDC, which conducted the surveys, verified trust is “a continuous assurance that every digital interaction, whether human or machine/AI agent, is linked to an independently verified identity and remains trustworthy over time.”
But there is a significant disconnect from reality when it comes to verified trust. About half (51%) of organizations believe they are ahead of their peers in establishing a trusted digital identity, but less than a tenth (9%) meet IDC criteria.
Two-thirds (69%) verify between 75% and 100% of trust flows, compared to 16% and 19% of early-stage adopters, and 94% of leaders operate at enterprise scale across all trust flows, while early-stage organizations remain confined to pilot implementations.
Finally, leaders are opting for biometrics, access keys and digital wallets (80-83%), while beginners can’t get past the 30% mark.
For Emanuel Figueroa, senior research analyst at IDC, verified trust has become a “prerequisite for operating at scale in AI-driven environments.”
“As AI increases autonomy and complexity, identity becomes the mechanism of control, accountability and trust. Organizations that establish this foundation early will move faster and with less risk; those that do not will accumulate costs, friction and regulatory exposure over time.”
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