- Openai’s first commercial commercial was broadcast during the first half of the Super Bowl Lix
- The announcement shows human innovation throughout history in the style of dolling animation
- The announcement cost approximately $ 14 million, and was made completely by humans
Operai revealed his first commercial of the Super Bowl last night during the Super Bowl Lix, an advertising chatpt of 60 seconds that cost approximately $ 14 million, and was completely made by humans, without the involved.
The announcement, entitled ‘The Intelligence Age’, shows the greatest inventions of humanity throughout history in a black and white animation in the style of Puntillismo, starting with a single pulsating point and building through innovations that include fire , space exploration and the Internet, culminating with the arrival of AI.
The announcement marks the first time Operai has bought an advertising slot from the Super Bowl, which is famous for being expensive advertising per second most expensive in the world.
Operai CMO Kate Rouch told The Verge that the announcement was aimed at focusing on practical applications of AI, instead of the future of artificial general intelligence (AGI) or ‘superintelligence’. She said: “We want the message to feel relevant to the audience that the Super Bowl is looking, which includes dozens of millions of people who do not become familiar with AI.”
Chatgpt’s announcement was one of the highlights of the Transmission of the Super Bowl Lix de Fox, along with the Kendrick Lamar’s mid -time program. As for the game itself, and the incredible defensive performance of the Eagles Philadelphia helped birds lift the Vince Lombardi trophy for the second time.
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No Ai in sight
While it may assume that Openai would have used one of his own tools, such as his video generator AI, Sora, to create his Super Bowl announcement, the animation was, as was completely mentioned by real people.
Rouch said Sora and other operai tools were used for prototypes of ideas, but none were used for the real creation of animation. She said: “This is a celebration of human creativity and an extension of human creativity,” so the company chose not to use AI in the creation process.
It is an interesting approach, considering that an announcement made completely using OpenAi products would have been a great showcase for a world audience, and although I can see the thought behind the company’s approach, I am still a bit surprised that I have not taken this. Opportunity to show what their products can do.
At the same time, the announcement of the Super Bowl was issued, the OpenAI CEO launched a new blog post that highlighted three observations on AGI (artificial general intelligence) and how it can benefit humanity. While AGI, the ability to imitate human intelligence is still at the same time, Openai’s announcement will probably open chatgpt to an even larger audience with an estimate of 130 million spectators only in the United States.
